Branding specialization

Institución Educativa
Mode On-line
Duration 300 hours
Languages Spanish
Gs. 4.161.000
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Plan de estudios

Summary

Branding is the process by which a brand is constructed and a corporate identity is created. It is a vital strategy for the company since it is essential to position itself in the market and differentiate from the competition. Thanks to this branding specialization you will learn the essential tools in the brand creation process aimed at impacting the consumer's mind. You will learn to create user -centered branding strategies and the company's brand values that will grow companies. Access a training with a practical approach that will open multiple professional outings. It is the time for change.

Goals

- Know the operation of the brand creation process. - Study the different corporate identity creation strategies. - Improve the branding of a company. - Impact on the consumer's mind to gain relevance in the market. - Get different from competition and become a reference. - Create a strong and coherent corporate identity.

Professional exits

The professional outputs of this branding specialization are very varied since you can work advising companies and improving their brand image. Some examples of the positions you can occupy are: brand management, expert in branding, brand consulting, Marketing Manager, Brand Designer, Product Manager, Brand Specialist, Product Manager ...

To prepare you

This branding specialization prepares you to create brand strategies and perform professional management of the company's corporate image. You will learn to improve the reputation of an organization and get to a greater audience. In addition, you will familiarize yourself with the use of techniques and tools that will help improve relationships with customers and create your own brand.

Who is it addressed

This branding specialization is aimed at professionals in the field of communication, marketing and advertising who wish to learn to strategically manage the brand's brand image with the aim of improving its positioning and differentiating themselves from competition.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

Logo certificado-1

Diploma of accreditation of the branding specialization course with curricular value issued by Universidad Da Vinci European Business School

Logo certificado-1

Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.