CEU - Diploma in applied neuromarketing

Institución Educativa
Mode On-line
Duration 200 hours
Languages Spanish
Gs. 1.932.000
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Plan de estudios

Summary

This diploma in applied neuromarketing provides specialized training in the use of neuroscience techniques to the marketing field. It is a diploma with broad professional exits due to the cross -sectional nature of training and for being applicable to any sector. You will learn to use neuromarketing tools necessary to know the customer in depth, design unique purchase experiences and build lasting relationships. In addition, you will know the neuroscientific techniques that have allowed to study the mental processes of consumers, thus allowing strategic decisions about the product, price, client segmentation or design of the brand

Goals

- Know the principles of neuromarketing - Learn the different key neuromarketing techniques to know the customer in depth - Understand the brain mechanisms involved in consumer behavior - Design purchase experiences around the client's collected information - Know the guidelines, scope and limitations of neuromarketing - improve customer experience

Professional exits

The professional exits of this diploma in applied neuromarketing are very diverse since you can work in marketing agencies as a brand consultant, product manager, market researcher, customer experience responsible, consumer behavior specialist, neuromarketing analyst ...

To prepare you

With the diploma in neuromarketing applied you will acquire the skills and knowledge necessary to apply neuroscience to the field of neuromarketing and be able to know the client in depth to improve their experience with the brand. You will be able to make intelligent decisions and design more effective marketing strategies. In addition, you can better detect customer needs and generate a greater connection with the audience

Who is it addressed

This diploma in applied neuromarketing is aimed at all those interested in knowing and applying the techniques of neuroscience in the field of marketing, such as marketing professionals, sales and market research. In short, it addresses any professional interested in knowing in depth the consumer behavior

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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CEU university degree - Diploma in applied neuromarketing granted by San Ignacio University of Miami (SIU)

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.