CEU - Diploma in CRM and relational marketing

Institución Educativa
Mode On-line
Duration 200 hours
Languages Spanish
Gs. 1.931.000
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Plan de estudios

Summary

The Diploma in CRM and relational marketing is relevant in the current market due to the growing importance of customer service in digital marketing and e-commerce strategies. This course addresses key aspects such as trends in relational marketing and its CRM tools. When choosing this course, students will obtain applicable knowledge for the loyalty of users on digital platforms, analyzing key metrics, generating Leads and using specialized tools. Students will know how to develop Customer Relationship Management in Social Media Successful that promotes the E-Commerce and Digital Marketing strategy at the next level.

Goals

- Know the fundamentals of customer service on digital platforms. - Discover firsthand everything that surrounds CRM and its types. - Know the structure to follow to manage customer service in social media. - Assimilate the key actions for loyalty of users through relational marketing strategies.

Professional exits

Labor outputs for graduates of the CRM Diploma and Relational Marketing include roles such as Social Media Manager, customer service technician, digital marketing expert, Community Manager, digital entrepreneurs, marketing coordinators, as well as consultants and advisors in CRM and relational marketing strategies for digital companies

To prepare you

With this Diploma in CRM and relational marketing you will have the possibility of learning the new trends within the world of customer service and their digital platforms, deepening the specific strategy of customer loyalty with relational marketing. You will have the possibility of studying how to manage online reputation, analyzing key metrics, and of course, learning from common errors and best practices.

Who is it addressed

This Diploma in CRM and relational marketing is ideal for digital marketing professionals, e-commerce experts, Social Media Managers, Community Managers and newly graduated, as well as passionate about social networks that wish to improve their skills and knowledge in social CRM, in order to boost their business, professional careers and opportunities.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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CEU university degree - Diploma in CRM and relational marketing granted by San Ignacio University of Miami (SIU)

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

Know more

Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.