CEU - Diploma in web analytics for the company

Institución Educativa
Mode On-line
Duration 200 hours
Languages Spanish
Gs. 1.935.000
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Plan de estudios

Summary

This diploma in web analytics for the company is essential for digital companies in the current environment due to the importance of web analysis for companies online marketing strategies. Thanks to this course, you can get the potential of the latest professional tools from the web analytics, such as Google Analytics 4 and Google Tag Manager. In addition to deepening the advanced management of these tools, you will explore attribution models, you will create effective dashboards in Looker Studio and analyze the performance in SEO SEM of web projects and social networks. Not only will you know how to use these tools, but you can integrate programs such as Powerbi for data visualization.

Goals

- Distinguish the main concepts of web analytics and its usefulness for business strategy. - take advantage of Google Analytics 4, defining Kpis and planning a measurement plan. - Understand the behavior of your customers on your website with Google Tag Manager. - Integrate the information and draw conclusions for better decision making with Looker Studio.

Professional exits

Labor related to data analysis, decision -making and digital marketing, such as Web Data Analyst, Digital Marketing Specialist, Electronic Commerce Manager and SEO and SEM technician. Also as a web analytics consultant and Business Intelligence.

To prepare you

The diploma in web analytics for the company makes you an expert in analysis and optimization of digital marketing strategies. You will learn to use tools such as Google Analytics 4, Google Tag Manager, Looker Studio and others to collect data, interpret metrics, monitor campaigns and generate custom reports. You can make a professional leap and explore new business opportunities

Who is it addressed

The diploma in web analytics for the company is especially dedicated to digital marketing professionals, business managers and employees of different departments that need to make crucial decisions based on data. It is also suitable for commercials and businessmen who wish to make the digital leap to their business

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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CEU University Degree - Diploma in Web Analytics for the Company granted by San Ignacio University of Miami (SIU)

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.