Communication Strategies Course

This communication strategies course offers specialized training in the material. We must know that for the trade area it is very important to deepen and acquire the knowledge of communication strategies within the marketing and public relations sector.

- Study the relationship between communication and politics. - Know the origins of political communication, which date back to the classical era. - Reflect on the main events that marked the evolution of political communication, of religious propaganda in the Middle Ages to the boom of the printing press. - Understand the hatching and boom of political communication in recent decades, with US political campaigns as the main reference. - Analyze the different media systems and their impact on political communication. - Study the homogenization of Western media in recent years and the growing influence of new factors such as the Internet. - Draw the elements that make up an electoral campaign today. - Describe the "customization" of parties and campaigns in favor of political leaders. - Identify the main functions and skills of DIRCOM and trends in the sector. - Manage the different communication tools most used by communication departments. - Study the skills and knowledge required by the adaptation of communication cabinets to web 2.0. - Analyze the changes produced with the emergence of the Internet in tools such as the press release, the press conference, the dossier or the interview. - Study some of the most popular cases of crisis that have occurred in recent years in companies and institutions and how they have addressed their management. - Discover the common characteristics that occur in every crisis situation and the types of crisis that may arise. - Know the main phases required by the elaboration of a crisis communication plan. - Deepen the management of post -crisis as a measure to improve the internal and external image of our organization.

Marketing and Public Relations

This online course of communication strategies prepares you to acquire specific knowledge within the area of commerce developing in students some capacities to develop professionally in the marketing and public relations sector and more specifically in communication strategies. In addition, with the realization of this course, the student will be prepared to: study the relationship between communication and politics, to know the origins of political communication, which date back to the classical era, reflect on the main events that marked the evolution of political communication, of religious propagand The different media systems and their impact on political communication, study the homogenization of Western media in recent years and the growing influence of new factors such as the Internet, to break The communication departments, study the skills and knowledge that the adaptation of communication cabinets to web 2.0 requires, analyze the changes produced with the emergence of the Internet in tools such as the press release, the press conference, the dossier or the interview, study some of the most famous cases of crisis that have occurred in recent years in companies and institutions and how they have addressed their management, discover the common characteristics that occur in all crisis That they can arise, to know the main phases required by the elaboration of a communication plan in crisis, and deepen the management of post -crisis as a measure to improve the internal and external image of our organization.

This online course of communication strategies is aimed at all those interested in the field of commerce and more specifically in the marketing and public relations sector and want to specialize.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.