Course in consumer behavior

The course in consumer behavior is relevant in the current market due to the growing importance of consumer psychology in business development and marketing strategies. This course addresses key aspects such as commercial trends, marketing techniques and sales psychology, as well as strategic tools to optimize customer perception. When choosing this course, students will obtain applicable knowledge to sell and accelerate businesses through customer psychology, designing irresistible proposals for the target audience and generating value for companies. Students will know how to influence the consumer through market research and the latest segmentation techniques.

- Know the fundamentals of purchase behavior. - Discover firsthand everything that surrounds segmentation in marketing and business management. - Know the structure to follow to design an effective marketing strategy. - Assimilate the key actions for the monitoring of customer perception and the generation of adapted proposals.

Labor outputs for course graduates in consumer behavior include roles such as business development specialists, marketing directors, product manager, commercial agent, neuromarketing expert, startup entrepreneurs, creative publicist, as well as consultants and advisors in neuromarketing and sales for companies.

With this course in consumer behavior you will have the possibility of learning the new trends within the world of purchasing psychology in the company, deepening the specific strategy of behavioral marketing. You will have the possibility of studying how to carry out irresistible proposals, analyzing successful strategies, and of course, learning from common errors and best practices.

This course in consumer behavior is ideal for marketing professionals and business development, entrepreneurs, advertising creatives and recent graduates, as well as passionate about market research who wish to improve their sales psychology skills, in order to boost their professional businesses and opportunities.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.