Course in email marketing

Institución Educativa
Mode On-line
Duration 120 hours
Languages Spanish
Gs. 3.028.000
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Plan de estudios

Summary

Email marketing has become one of the most powerful and effective tools in online marketing. Through segmentation, the value content and the use an attractive call to action, we will not only attract potential customers, but we will guide them throughout the funnel or conversion funnel to buy us and become prescribers of our brand. To achieve this situation, it will be necessary to create different types of segmented campaigns: branding, informative, commercial, remarketing, loyalty. Thanks to this combination we will contribute value to the customer, improving the sales ratio, and making it the largest prescriber of our brand.

Goals

- Understand the concept of relational marketing and its importance today. - Design Leads generation campaigns. - Learn to use mailchimp. - Create subscription forms. - Create campaigns with Mailchimp from design to shipping. - Use the main campaign measurement metrics. - Design, develop and optimize the company's email strategy.

Professional exits

- Understand the concept of relational marketing and its importance today. - Design Leads generation campaigns. - Learn to use mailchimp. - Create subscription forms. - Create campaigns with Mailchimp from design to shipping. - Use the main campaign measurement metrics. - Design, develop and optimize the company's email strategy.

To prepare you

Email marketing has become one of the most powerful and effective tools in online marketing. Through segmentation, the value content and the use an attractive call to action, we will not only attract potential customers, but we will guide them throughout the funnel or conversion funnel to buy us and become prescribers of our brand. To achieve this situation, it will be necessary to create different types of segmented campaigns: branding, informative, commercial, remarketing, loyalty. Thanks to this combination we will contribute value to the customer, improving the sales ratio, and making it the largest prescriber of our brand.

Who is it addressed

Email marketing has become one of the most powerful and effective tools in online marketing. Through segmentation, the value content and the use an attractive call to action, we will not only attract potential customers, but we will guide them throughout the funnel or conversion funnel to buy us and become prescribers of our brand. To achieve this situation, it will be necessary to create different types of segmented campaigns: branding, informative, commercial, remarketing, loyalty. Thanks to this combination we will contribute value to the customer, improving the sales ratio, and making it the largest prescriber of our brand.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Degree issued and endorsed by the European Institute of Business Studies "Unofficial Teaching and not leading to obtaining an official or certificate of professionalism."

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

Know more

Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.