Course in Green Marketing

Thanks to this course in Green Marketing you will achieve the application and integration of environmental practices in your company through marketing actions. In addition, you will have the necessary qualification to initiate the creation of commercial designs and campaigns with ecological profile. You will learn the basic marketing concepts that will help you guide your business activities towards the environment, you will know the reason for the need for this type of actions and make an approach to the current situation. With this formation you will enter the knowledge of the “green” consumer and how to get to it. Become the engine of change to sustainability in the business world by the hand of experts in the field.

- Acquire basic knowledge about Green Marketing. - Create sustainable products. - Learn to design environmentally sustainable commercial strategies. - Know how to communicate values with our brand, product and company. - Know what Greenwashing is. - Dominate the world of corporate social responsibility and its application to the company.

The professional exits of this course in Green Marketing are those of Community Manager, Product Manager, On-Line Media Planner or Advisor or Consultant, among others. In general terms, those professions related to marketing in which to implement average environmentally sustainable strategies that contribute value to the planet, to the company and to people.

With this course in Green Marketing you will learn to develop strategies based on sustainability that give you a competitive advantage over the rest of the market. You will know how to promote forms of responsible consumption not only among your clients, but in the general population and you will be able to start performing Green Marketing campaigns with coherence between what you say and what you do, laying the foundations for sustainable development.

This course in Green Marketing is directed to entrepreneurs, entrepreneurs and any person in general, committed to the environment and who want to know what Green Marketing is, either to learn about its importance, apply it in their product or service, company or brand, or develop a complete sustainable marketing policy committed to the environment.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.