Course in Marketing and Marketing Business Management

One of the key elements in the good advance of any company, and above all, in the way of becoming known to future clients and consumers is the advertising and communication that is carried out from the company to the consumer, since it is well known that without it, it is much more complicated to make the public known. Throughout the course in marketing and marketing we will be analyzing the different issues that come into play in this area, such as communication or advertising as a communicative element, creativity and the importance of the online environment.

- Acquire knowledge about the market. - Know the market segmentation. - Acquire competencies to carry out market studies. - Understand the importance of communication as an element of advertising. - Know the different advertising communication techniques and the relevance of its use in the company. - Analyze the creative elements and techniques and their involvement in the advertising process within the company.

The marketing and marketing course allows you to be qualified to work in the marketing department of any company, specializing in market research and advertising campaign. Thanks to that, you can carry the marketing of a SME or work in a consulting by market studies and advising other companies about what their consumers do and what decisions they should adopt.

With the marketing and marketing course they will be able to carry out market studies, with which to detect new needs in customers, intervene in the creative process of any advertising campaign, knowing all the processes and being able to actively participate and collaborate in them.

This marketing and marketing course is aimed at any professional or student who wishes to continue improving their training and/or updating their knowledge in market studies, communication and marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.