Digital Marketing Master

The Digital Marketing Master prepares you to highlight in a sector in full boom, where the demand for qualified professionals does not stop growing. In an increasingly digital environment, acquiring skills in marketing mix, social media and search marketing is crucial to boost the success of any company. This online master offers you comprehensive training, covering from strategic planning to business innovation. You will learn to use marketing information systems and optimize results in digital environments. In addition, you will endow knowledge in web security and applied technologies, essential competences in the current business world. When completing this master's degree, you will be prepared to lead marketing projects with an innovative and strategic vision, becoming a valuable asset for any organization.

- Obtain a global vision of online marketing as a strategic tool to give impulse to different types of businesses in digital environments. - Learn to design, implement and supervise an Internet marketing plan, according to the particular needs of each company. - Know the main technologies that are used to carry out a successful digital marketing strategy, taking into account their scope (SEO, SEM, SMM, Email Marketing, etc.). - Develop leadership skills to correctly direct a digital project. - Understand the foundations that govern the discipline of marketing. - Understand product, price, distribution and communication policy. - Know the marketing information systems (SIM). - Study the different stages of the life cycle of a product. - Learn to conduct a market research. - Deepen the Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Mix Marketing, Results Marketing, Email Marketing, Cobranding, as well as in the technologies inherent in each of them. - Know the digital transformation and its operation linked to marketing. - Acquire competences to carry out business innovation processes in business with the Internet.

- Obtain a global vision of online marketing as a strategic tool to give impulse to different types of businesses in digital environments. - Learn to design, implement and supervise an Internet marketing plan, according to the particular needs of each company. - Know the main technologies that are used to carry out a successful digital marketing strategy, taking into account their scope (SEO, SEM, SMM, Email Marketing, etc.). - Develop leadership skills to correctly direct a digital project. - Understand the foundations that govern the discipline of marketing. - Understand product, price, distribution and communication policy. - Know the marketing information systems (SIM). - Study the different stages of the life cycle of a product. - Learn to conduct a market research. - Deepen the Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Mix Marketing, Results Marketing, Email Marketing, Cobranding, as well as in the technologies inherent in each of them. - Know the digital transformation and its operation linked to marketing. - Acquire competences to carry out business innovation processes in business with the Internet.

The Digital Marketing Master prepares you to highlight in a sector in full boom, where the demand for qualified professionals does not stop growing. In an increasingly digital environment, acquiring skills in marketing mix, social media and search marketing is crucial to boost the success of any company. This online master offers you comprehensive training, covering from strategic planning to business innovation. You will learn to use marketing information systems and optimize results in digital environments. In addition, you will endow knowledge in web security and applied technologies, essential competences in the current business world. When completing this master's degree, you will be prepared to lead marketing projects with an innovative and strategic vision, becoming a valuable asset for any organization.

The Digital Marketing Master prepares you to highlight in a sector in full boom, where the demand for qualified professionals does not stop growing. In an increasingly digital environment, acquiring skills in marketing mix, social media and search marketing is crucial to boost the success of any company. This online master offers you comprehensive training, covering from strategic planning to business innovation. You will learn to use marketing information systems and optimize results in digital environments. In addition, you will endow knowledge in web security and applied technologies, essential competences in the current business world. When completing this master's degree, you will be prepared to lead marketing projects with an innovative and strategic vision, becoming a valuable asset for any organization.