Diploma in applied neuromarketing

Institución Educativa
Mode On-line
Duration 130 hours
Languages Spanish
Gs. 3.039.000
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Plan de estudios

Summary

In a context of saturated markets, where competition is global and consumers are more conscious and proactive than ever, understanding their behavior and having all influence tools in it is an unavoidable task for any company. With this diploma in applied neuromarketing, students will discover the strategies, tactics and actions available to apply the resources of neuroscience to the scope of marketing, especially in regard to research methods and techniques that improve conversion for sales force. Those who enroll in this training will have an expert teaching team in the field to support their online training.

Goals

- Know the methodology, techniques, tools and areas of application of neuromarketing. - Apply strength neuromarketing strategies and tactics. - Use neuroscience resources in marketing and communication research. - Use marketing based on perception and emotions in the organization's messages. - Understand consumer behavior from the point of view of the functioning of the brain. - Deepen the role of neuromarketing in learning processes.

Professional exits

The professional outputs of this diploma in applied neuromarketing are positions related to Marketing and Communication, Sales and Commercial Area, Accounts, Directorate of Advertising Creativity. As well as technical occupations of commercial, distribution, coordination, representatives, publicist, copywriter, telemarketing and customer service, etc.

To prepare you

With this diploma in applied neuromarketing you will obtain the necessary qualification to implement neuromarketing strategies in any area involved in the company's communication: address, marketing and communication, sales force and, especially in advertising campaigns and corporate messages. Also plan market research actions aimed at knowing the behavior of the target audience and consumers.

Who is it addressed

This diploma in applied neuromarketing is aimed at marketing and communication professionals, commercial profiles, managers and team managers. It is interesting for specialized profiles in advertising creativity, brand development and branding. Also for entrepreneurs and companies that seek to boost their corporate communication and their sales area.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Diploma title in applied neuromarketing issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INEEM)

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

Know more

Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.