Diploma in Business Marketing

Educational Institution
Mode On-line
Duration 500 hours
Languages Spanish
Gs. 6.252.000
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Curriculum

Summary

The Diploma in Business Marketing offers you the opportunity to highlight in a constantly growth and highly demanded sector. This course is designed to provide you with a deep understanding of the marketing strategies necessary to boost business success. You will learn to direct operations efficiently, control management and carry out effective financial analysis, essential skills to make informed and strategic decisions. With a flexible approach to your needs, this online diploma allows you to form from anywhere, combining theory and practice through case studies and real examples. Why choose us? Because we equip you with the necessary tools to lead and transform marketing into your company, opening doors to new job opportunities and developing your professional potential to the maximum. Sign up today and take the next step towards a brilliant future in business marketing!

Goals

- Understand the fundamental elements of the environment and the historical future in which companies develop their activity, as well as their incidence in the various functional areas of the company. - Know what marketing is, its evolution in time and the main concepts of marketing as a discipline. - internalize the role of marketing in a strategically market -oriented company, as well as discern between strategic marketing activities and operational marketing. - Know the marketing techniques available for decision making in organizations. - Know the tools that make up the marketing strategy in the company. - Formulate solutions related to marketing in the company from data. - Understand the environment and analyze content from various fields of knowledge with influence in the company. - Internalize critical thinking, the value of ethics and apply the basic theories and concepts about supply and demand to different types of companies, destinations and markets. - Design specific products, prices, distribution and communication. - Know the different types of clients and their needs. - Understand and defend the use of marketing in companies as a strategic and operational piece. - Know and know how to apply the operating variables of marketing and the most appropriate strategic combinations for each business situation (Marketing-Mix for launches, lines of lines, introduction in unknown markets, distribution channels, efficient communication campaigns ...). - Make the basic operating marketing tools available to students to promote their use in resolving strategic marketing situations. - Discuss the main challenge facing marketing in organizations and their surroundings. - Explain the purpose and objectives of modern marketing. - Synthesize the main marketing activities in your environment. - Describe the development of the variables involved in the strategic and tactical formulation of the marketing plan in an organization. - Determine the most appropriate possible mixture of the product variables, price, distribution, processes, people and communication. - Know the new forms of communication on the Internet and their influence on business fields. - Identify the most common tools of web 2.0 and its advantages for the company. - Take advantage of the phenomenon of social and professional networks: Linkedln, Facebook, Twitter, Tuenti, etc. - Conduct a communication campaign using social networks and know the documents that make up the annual accounts of the company, distinguishing the different items that make up each of them and valuing the type of information they individually provide 2.0 tools. - Disseminate corporate information and participate in network conversations about its services or products. - Detect the best ways of use of blogs, microblogging, podcasts, and wikis and their application in corporate environments. - Know the phases that must be followed for a correct implementation of web 2.0 tools and avoid errors. - Analyze real cases that occur in the world of social media.

Professional opportunities

- Understand the fundamental elements of the environment and the historical future in which companies develop their activity, as well as their incidence in the various functional areas of the company. - Know what marketing is, its evolution in time and the main concepts of marketing as a discipline. - internalize the role of marketing in a strategically market -oriented company, as well as discern between strategic marketing activities and operational marketing. - Know the marketing techniques available for decision making in organizations. - Know the tools that make up the marketing strategy in the company. - Formulate solutions related to marketing in the company from data. - Understand the environment and analyze content from various fields of knowledge with influence in the company. - Internalize critical thinking, the value of ethics and apply the basic theories and concepts about supply and demand to different types of companies, destinations and markets. - Design specific products, prices, distribution and communication. - Know the different types of clients and their needs. - Understand and defend the use of marketing in companies as a strategic and operational piece. - Know and know how to apply the operating variables of marketing and the most appropriate strategic combinations for each business situation (Marketing-Mix for launches, lines of lines, introduction in unknown markets, distribution channels, efficient communication campaigns ...). - Make the basic operating marketing tools available to students to promote their use in resolving strategic marketing situations. - Discuss the main challenge facing marketing in organizations and their surroundings. - Explain the purpose and objectives of modern marketing. - Synthesize the main marketing activities in your environment. - Describe the development of the variables involved in the strategic and tactical formulation of the marketing plan in an organization. - Determine the most appropriate possible mixture of the product variables, price, distribution, processes, people and communication. - Know the new forms of communication on the Internet and their influence on business fields. - Identify the most common tools of web 2.0 and its advantages for the company. - Take advantage of the phenomenon of social and professional networks: Linkedln, Facebook, Twitter, Tuenti, etc. - Conduct a communication campaign using social networks and know the documents that make up the annual accounts of the company, distinguishing the different items that make up each of them and valuing the type of information they individually provide 2.0 tools. - Disseminate corporate information and participate in network conversations about its services or products. - Detect the best ways of use of blogs, microblogging, podcasts, and wikis and their application in corporate environments. - Know the phases that must be followed for a correct implementation of web 2.0 tools and avoid errors. - Analyze real cases that occur in the world of social media.

To prepare you

The Diploma in Business Marketing offers you the opportunity to highlight in a constantly growth and highly demanded sector. This course is designed to provide you with a deep understanding of the marketing strategies necessary to boost business success. You will learn to direct operations efficiently, control management and carry out effective financial analysis, essential skills to make informed and strategic decisions. With a flexible approach to your needs, this online diploma allows you to form from anywhere, combining theory and practice through case studies and real examples. Why choose us? Because we equip you with the necessary tools to lead and transform marketing into your company, opening doors to new job opportunities and developing your professional potential to the maximum. Sign up today and take the next step towards a brilliant future in business marketing!

Who is it addressed to?

The Diploma in Business Marketing offers you the opportunity to highlight in a constantly growth and highly demanded sector. This course is designed to provide you with a deep understanding of the marketing strategies necessary to boost business success. You will learn to direct operations efficiently, control management and carry out effective financial analysis, essential skills to make informed and strategic decisions. With a flexible approach to your needs, this online diploma allows you to form from anywhere, combining theory and practice through case studies and real examples. Why choose us? Because we equip you with the necessary tools to lead and transform marketing into your company, opening doors to new job opportunities and developing your professional potential to the maximum. Sign up today and take the next step towards a brilliant future in business marketing!

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Professional Title Diploma in Business Marketing certified by CEUPE

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

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Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.