Diploma in Cultural Management

Thanks to this Diploma in Cultural Management, students will comprehensively address innovation and management in the cultural field. This training focuses on providing practical and theoretical tools in increasingly changing cultural environments. From the understanding of cultural innovation and its application in organizations to the exploration of communication, marketing and public collection strategies, the program enables students to face contemporary challenges in cultural management. The importance of digital resources and social networks stands out, as well as cooperation and cultural policies in the international arena, preparing students to lead in a dynamic and globalized cultural environment.

- Understand the foundations of cultural innovation and its relevance in the business and economic field. - Develop innovation management skills in cultural organizations. - Dominate communication and cultural marketing strategies, integrating digital approach and sponsorship practice. - Analyze consumer behavior and apply strategies for public capture in cultural environments. - Manage products and cultural communication strategically, planning media and promoting innovation. - Understand the role of cultural policies in the international arena.

The professional exits of this Diploma in Cultural Management include roles such as Cultural Manager, head of Communication and Marketing in Cultural Organizations, a specialist in public collection, an analyst for international cultural policies, and roles related to cultural cooperation. The possibility of undertaking cultural projects also opens.

With this Diploma in Cultural Management you will be prepared to lead modern cultural management, giving you the tools to implement innovation, develop communication and marketing strategies, capture audiences, manage strategically cultural products, take advantage of digital resources and participate in cultural cooperation. In addition, you can address and contribute to cultural policies in the international arena.

This Diploma in Cultural Management is addressed to professionals and applicants in the field of cultural management, managers of cultural organizations, responsible for communication and marketing in the cultural field, as well as those interested in international cultural policies who seek to update and strengthen their skills in the cultural environment.