Diploma in Sports Management and Marketing





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Syllabus
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Summary
Do you want to introduce yourself to the avant -garde of marketing and management in the sports field? With this diploma in sports management and marketing you will learn how the world of sport and e-sports are evolving in the sector. It offers you the keys to dominate the digital marketing game and the effective management of sports entities and sporting events. This program offers you different resources and strategies to connect with amateur people and consumers, enhance sports brands and successfully direct commercial operations. From strategic planning to the execution of digital campaigns, this diploma is your entrance to the winning circle of professionals who define the future of sports marketing.
Goals
Professional opportunities
To prepare you
This Diploma in Sports Management and Marketing gives you the basis of sports marketing, where you will learn to handle digital and analytical tools to raise brands and sporting events. Develop aspects of design and development of marketing plans, sports strategic planning and the markets of E-Sports, as well as aspects of sponsorship and advertising.
Who is it addressed to?
This diploma in sports management and marketing is designed for those who seek to make a difference in the sports world: from sports professionals to those who want to start in sports marketing. If you feel like building, innovating and leading in sports marketing, this may be your starting point.

Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning
Your style, interests and level define the route. You are the starting point.

Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification


Diploma title in Diploma in Sports Management and Marketing issued by the San Mateo University Foundation in collaboration with Euroinnova International Online Education

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