Expert course in rural tourism and tourist marketing + university degree in ecotourism (double degree with 5 ECTS credits)

Rural tourism is an activity that has had a great development in recent years worldwide. Rural tourism can be defined as all that activity given in the rural field composed of an integrated offer of services related to leisure. Knowing this environment is interesting for people whose motivation includes respectful contact with natural and historical heritage as well as interest in interrelation with culture and rural community. This course offers training to become an expert in the development of rural tourism and tourist marketing. With this course of expert in development of rural tourism and tourist marketing + university course in ecotourism you will know everything about rural tourism, tourist marketing and ecotourism.

- Know the concept of ecotourism in the context of sustainable tourism. - Analyze development and rural tourism. - Perform the analysis and evaluation of environmental risk. - Plan a plan for ecotourism management. - Knowing the concepts related to sustainable tourism as reflexing of sustainable development and environmental conservation, as well as its incidence in rural areas. - Put into practice and evaluate different strategies for marketing products, services and local tourist destinations according to the characteristics of the tourist resources and services of the environment. - Analyze the applications of service marketing and their importance for the creation and promotion of tourist products of the local environment. - Analyze the tourist distribution and entities and media that configure it, estimate its evolution and incidence of new technologies. - Develop promotional actions applicable in travel agencies and describe and apply sales and negotiation promotion techniques, estimating its importance for the achievement of business objectives.

Ecotourism / Rural Tourism / Tourist Marketing / Travel Agencies.

The course of expert in development of rural tourism and tourist marketing + university course in ecotourism prepares the student for the realization of the tasks and activities of ecotourism, as well as for the analysis and planning for the management of ecotourism, in addition to knowing the concepts related to sustainable tourism as an exploitation of sustainable development and environmental conservation, as well as its incidence in the rural environment, in addition to the rural environment, in addition to the rural environment, in addition to the rural environment, in addition to the rural. and local tourist services.

Rural tourism is an activity that has had a great development in recent years worldwide. Rural tourism can be defined as all that activity given in the rural field composed of an integrated offer of services related to leisure. Knowing this environment is interesting for people whose motivation includes respectful contact with natural and historical heritage as well as interest in interrelation with culture and rural community. This course offers training to become an expert in the development of rural tourism and tourist marketing. With this course of expert in development of rural tourism and tourist marketing + university course in ecotourism you will know everything about rural tourism, tourist marketing and ecotourism.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.