Hotel marketing course: University degree + (5 ECTS credits)

The hotel marketing course provides the theoretical and practical knowledge required to adapt your professional profile to a new reality within the tourism sector constantly changing due to the development of the online channel and the new forms of consumption of tourism products and services. Once the training is initiated you will learn all the areas involved in the capture and loyalty of guests through the Internet improving the competitive position of the hotel and understanding the true needs of the client. Once the training is finished, you will be able to develop a digital marketing plan capable of attracting customers, converting and loyalty by offering a unique and differentiating experience.

- Analyze the main innovations in tourism. - Know the new digital tourist and the functioning of smart destinations. - Create a Traveller Journey and Guest Experience strategy. - Increase the number of reserves thanks to metabuscators such as tripadvisor, trivago or Google Hotel Ads. - Apply the main techniques of Revenue Management. - Develop a SEO and SEM strategy to increase visibility in Google and increase the number of reserves. - Generate an inbound strategy with content marketing, social media, web analytics, CRM and marketing automation.

Develop your professional career in the tourism sector by adapting to the new trends and demands of the digital traveler. With this hotel marketing course you will adapt your profile to occupy positions of responsibility within the Marketing Department and the Revenue Marketing Department of small and large hotel establishments.

The hotel marketing course will help you understand the digital tourist adapting all marketing strategies to the online channel managing to increase reserves in the establishment and increase sales. Thanks to SEO, SEM, Social Media, Inbound Marketing, Copywriting or Revenue Management techniques will be easier to connect with the client potential and offer a unique experience before, during and after accommodation.

The hotel marketing course is addressed to those responsible for the tourism sector specialized in the management of reservations and accommodations, as well as for those who wish to jump in their career and adapt to the new demands of the digital traveler and not lose sales. If you want to multiply the reserves and make a difference in the sector it is training is designed for you.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.