International Marketing Course

This international marketing course offers specialized training in the material. We must know that for the marketing and communication area it is very important to deepen and acquire international marketing knowledge within the marketing and public relations sector.

- Deepen the various considerations on international marketing through the internationalization process, management orientation, benefits of international marketing and global economic trends. - Know the economic environment through economic systems, stages of economic development, trade patterns and world organizations. - Know the theory of international trade. - Deepen the political environment and its risks and indicators of political instability. - Deepen the legal environment through legal systems. - Know the social and cultural environment and its factors. - Identify the main problems in international marketing research. - Know what information we need for marketing decision making. - Knowing how to make the appropriate decisions about the products. - Know those existing alternatives for geographical expansion. - Identify the international distribution policy. - Select the best method for international advertising and promotion.

Marketing and Public Relations

This Online International Marketing Course prepares you to acquire specific knowledge within the marketing and communication area developing in students some capacities to function professionally in the marketing and public relations sector and more specifically in international marketing. In addition, with the realization of this course, the student will be prepared to: deepen the various considerations on international marketing through the internationalization process, management orientation, benefits of international marketing and global economic trends, knowing the economic environment through economic systems, stages of economic development, trade patterns and world organizations, knowing the theory of international trade, deepening about the political environment and its risks and indicators of political instability, Deepen the legal environment through legal systems, know the social and cultural environment and its factors, identify the main problems in international marketing research, know what information we need for marketing decision making, know how to make the appropriate decisions about the products, know those existing alternatives for geographic expansion, identify the international distribution policy, and select the best method for international advertising and promotion.

This online international marketing course is aimed at all those interested in the field of marketing and communication and more specifically in the marketing and public relations sector and want to specialize.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.