International Master in Marketing and Commercial Management

A globalized market, in which electronic commerce and its enhancement through marketing to position itself in the market, becomes an opportunity in which a good formation in this field can make a difference. Therefore, this mastery in commercial direction, marketing and advertising will create the worker or entrepreneur profile that this market requires.

The student who cures this master's degree will have the necessary knowledge to develop marketing strategies and policies taking into account all the factors associated with the sale of the product and service, which allow him to increase the sales of his business, or business for which he works or go to work, so that the customer receives from the first contact through the purchase process and ending in the post -sales service, the highest possible quality. The primary objective is to acquire managerial and leadership skills for the management of human and digital resources to administer excellent marketing campaigns. E-commerce and digital marketing will be key pieces that the student must dominate.

Any commercial, marketing or human resources department will need a good employee for the management of their sales. Unwind companies that need a new point of view for selling, innovative companies that need people with potential. The digital and electronic age is a market opportunity where companies are increasingly different from. Apple, Google, Facebook or Amazon, are examples of business marketing that are achieved with knowledge such as those we taught in this mastery. Many companies also resort to external agencies that manage marketing campaigns, so self -employment is another professional exit. The positions to which you can aspire are Commercial Director, Marketing Director, Sales Department Director, advertising campaign manager, publicist, advertising creative, content manager, Social Media Manager, Community Manager, Strategic Planner of Advertising, Dynamizer of Online Communities, Online Reputation Supervisor.

This mastery is composed of a set of training modules that cover all areas of marketing knowledge for management and direction including the latest news and trends in the current digital marketing as present in the globalized electronic commerce as a key piece of the commercialization of products and services. We provide the student with knowledge in business management and human resources models focused on the marketing campaign management. They are able to analyze the key elements of advertising and communication. We provide the student with the key tools to carry out an analysis and study of markets to develop marketing strategies. We also give the student knowledge about the legal framework that frames possible marketing performances especially digital marketing in electronic commerce. You will know how to analyze the marketing strategies at the international level, and the student will acquire knowledge in patents and brands as a representation of a product or service as a trick in marketing. In addition, in an international trade where English is the most used language for communication, we prepare the student perfected in the terms, conversations and situations that will be most found in their day.

This mastery is of a versatile audience, since its complexity is in the degree of use of who is cured, and not at the level of knowledge. The student's creativity is very important. Any person, be a graduate or who is finishing any university career, or worker of any company in departments such as human resources, commercial, or any entrepreneur who wants to promote their business, can pursue this mastery in order to acquire all possible tools to sell more and better offering a quality in communication, distribution and in the management and commercial management itself. The most common profile is the one associated with areas of knowledge such as business, economic, administration, market techniques, human resource, or even right, although versatility in their application allows any person to benefit from this knowledge.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.