International Master's Degree in Marketing

If you have an interest in the marketing environment or in the commercial area and want to know the fundamental aspects to function professionally in this area, this is your time, with the mastery in marketing management and sales direction you can acquire the necessary knowledge to develop this work successfully. Thanks to the realization of this mastery you will know the appropriate marketing techniques to be carried out both in the online and Mobile environment and in the traditional one, complementing their training with the management skills and management processes of the sales force

- To publicize the student the set of marketing techniques and policies and facilitate their application in the management of SMEs, thus increasing their professional qualification and contributing to their stability in the workplace. - Provide workers with adequate training in matters that train to develop competences and qualifications in jobs that entail management responsibilities, to effectively develop and organize the policies, strategies, techniques and tasks related to the marketing of the company correctly. - Train workers in the commerce sector to differentiate and identify the different concepts that marketing activity includes. - Show the framework in which the promotions are located, within the marketing strategies Mix. - Show the relationship between promotions and other marketing activities. - To be able to identify the specific place in which promotional marketing activity is integrated, within the strategy and/or marketing plan designed for the company. - Deepen the negotiation, its techniques and the figure that the negotiator plays. - Lead the commercial team facilitating its involvement and motivation to favor the fulfillment of the objectives of the sales plan, values and corporate identity. - Develop a search engine marketing campaign to increase customer collection. - Manage mobile marketing tools that are effective.

Commerce / Marketing / Sales / Marketing Mobile / Marketing online.

This Master in Marketing Management and Sales Directorate prepares to have a wide vision of the marketing and sales environment, acquiring the appropriate managerial skills to manage and plan the strategies to be carried out in both departments.

The Master in Marketing Management and Sales Directorate is aimed at all those marketing sector professionals who want to continue training, as well as interested people in specializing in this sector.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.