Marketing Policy Course: MF2185_3 Marketing Policies

In the field of trade and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, this course is intended to provide the necessary knowledge for marketing policies.

- Analyze the product and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. - Analyze the factors involved in the product policy of marketing plans from different product portfolios using different instruments such as positioning maps and BCG matrix among others. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Analyze the factors involved in the distribution policy according to different types of products and services, customers and sectors. - Define marketing communication actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. - Prepare the briefing of different types of products or brands for the execution and hiring of different types of communication actions defined in a marketing plan. - Relate with each other the variables involved in marketing policies, obtaining relevant conclusions for the definition of marketing plans. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of control and monitoring its development. - Argue the need to control and monitor the decisions and actions of the marketing plan for continuous improvement and efficiency of the marketing plan. - Distinguish the control ratios usually used to measure the effectiveness of decisions and impact of a marketing plan.

It develops its professional and foreign account activity, in the departments of marketing, communication and press and communication cabinets of any company or organization, and in communication companies, advertising agencies and events of the public and private sphere. In the development of professional activity, universal accessibility principles are applied in accordance with current legislation.

This training is adjusted to the training itinerary of the MF2185_3 marketing policies, certifying having overcome the different competence units included, and is aimed at the accreditation of the professional competences acquired through the work experience and non -formal training, via which it will opt for obtaining the corresponding certificate of professionalism, through the respective calls Different Autonomous Communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the management of the professional training system and establishes a permanent procedure for the accreditation of professional competences acquired by work experience or non -formal training).

This course is aimed at professionals in the world of trade and marketing, specifically in marketing and communication management, within the professional area marketing and public relations, and all those interested in acquiring knowledge related to marketing policies.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.