Marketing Research Course and Market Studies

Educational Institution
Mode On-line
Duration 200 hours
Languages Spanish
Gs. 3.019.000
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Curriculum

Summary

The marketing and market studies research course is presented as a unique opportunity in a constant expansion and evolution sector. With the growing importance of marketing in business management, understanding the market environment, segmentation and consumer behavior becomes crucial. This course will allow you to acquire fundamental skills to analyze demand and competition, which will position you as a highly demanded professional. The ability to conduct effective market research will grant you a competitive advantage in a working world that seeks experts in this field. Participating in this course will open the doors to a promising future, where marketing knowledge is essential for business success. Get ready to become a reference in the matter. Sign up now and transform your career!

Goals

- Understand the role of marketing in business management and its influence on the economic system. - Define and delimit the relevant market to identify business opportunities. - Analyze market segmentation to adapt effective marketing strategies. - Evaluate the demand and competitive structure of the market in which it is operated. - Investigate the behavior of buying consumers and organizations to improve decisions. - Apply market research techniques to obtain relevant and precise data. - Differentiate the types of market studies and their usefulness in business decision making.

Professional opportunities

- Market analyst, specialized in identifying consumer trends and behaviors - Strategic Marketing Consultant, helping companies to define and segment their market - Researcher in market studies companies, conducting surveys and data analysis - Responsible for Digital Marketing, focused on the collection and analysis of Leads - Market Research Project Manager, coordinating equipment and resources - Specialist in Product Development, evaluating market

To prepare you

The marketing research course and market studies prepares you to thoroughly understand the role of marketing in economics and business management. You will learn to define and delimit relevant markets, segment audiences and analyze the demand. In addition, you will acquire skills to study the behavior of buying consumers and organizations. With this training, you can apply market research methodologies and develop studies that will help you make informed and strategic decisions in your professional environment.

Who is it addressed to?

The marketing and market studies research course is designed for professionals and graduates of the sector that wish to update their knowledge in marketing and market analysis. This course offers tools to understand the role of marketing in the economy, market segmentation, demand analysis and consumer behavior. Ideal for those who seek to improve their performance in the business field.

Official Character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

Logo certificado-1

Degree issued by the European Fiscal Advisory Institute (INEA), endorsed by the European Institute for Business Studies (INESEM) “Unofficial Teaching and not leading to obtaining an official degree or certificate of professionalism.”

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

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Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.