Master Art Mercado: Master in Commercial Directorate of Art: Specialization in Art Market + University Degree with 6 ECTS credits

This master's degree in commercial direction and marketing offers you a specialized training in the field. The dissemination of internet -linked technologies together with the new digital economy, offers small and medium enterprises a significant number of opportunities to become more efficient in terms of communication, visibility, as well as in expansion to new markets. With the realization of this master's office in commercial direction and marketing, students will be prepared to direct commercial departments, sales departments, marketing departments, sales policies and for the implementation of marketing strategies, in the professional field.

Among the main objectives of the Master Market of Art we can highlight the following: - Know the Exhibition Commissioner. - Learn to make the assembly and maintenance of an exhibition. - Learn to manage exhibitions. - Establish basic notions in the field of antiques. - Set the characteristics that govern the market of different antiques. - Define the appraisal procedure that must be carried out for concrete antiquity. - Develop the tasks that every appraiser must fulfill. - Establish the basic principles that govern practices in the field of antiques. - Analyze the aspects that influence the assessment of an antiquity. - Know the necessary tools to make a sale satisfactorily. - Promote the characteristics of the good seller. - Study consumer psychology and that of the seller itself. - Develop (or strengthen) certain knowledge related to sales and market. - Improve customer service and service. - Know how to improve our point of sale. - Develop numerous social skills that bring us closer to the client. - Know how to act as good sellers in sale, its development and after -sales. - Program the action in the sale from defined commercial parameters and the positioning of the company/entity. - Apply the appropriate techniques to the sale of products and services through the different marketing channels other than the Internet. - Manage the sales force and coordinate the commercial team. - Adopt commercial criteria in the design of pages for marketing applying adequate sales techniques. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation. - Make presentations of different types of products and services to the sales network, applying appropriate verbal and nonverbal communication techniques and using the presentation computer applications, wherever presentation applications. - Learn to use the advisory sales process properly. - Analyze commercial efficacy through NLP. - Manage customer emotions through emotional intelligence. - Analyze marketing and communication strategies, to carry out the sales process. - Know the importance of market studies and their relationship with commercial success. - Acquire knowledge in relation to marketing in a theoretical-practical way. - Analyze purchase behaviors of both consumers and organizations. - Approach the world of the traditional market and its characteristics. - Insert students into the world of electronic commerce and marketing development in this area. - Know the commercial action instruments. - Introduce students in the world of advertising and their impact on sales. - Design a marketing plan.

By doing this master market, you can work in marketing, merchandising, advertising and sales departments. You will choose professional companies from the world of commerce, distributors and dependents. You can work as head of companies in art markets.

This Master's Master will contribute to students the necessary knowledge to direct the marketing and sales department of any organization. You can exercise your task in the artistic field, performing tasks such as the Commercial Equipment Directorate, the introduction of your products in new markets. Also the management of e -commerce and international trade projects, elaboration of marketing plans, design of advertising campaigns, etc.

This Master Market of Art is aimed at marketing and sales area that seeks to expand their skills and knowledge. Managers, commercial team directors, communication departments and publicists. In general, any professional interested in training in the profession with more demand in the business world: the commercial management and management of marketing plans. As well as responsible for small and medium enterprises (SMEs) that seek to enhance their sales, distribution and advertising strategies. Also to people who want to direct professionally towards the world of marketing, specializing in the art market.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.