Master Corporate Communication

Corporate communication has become a key element for any company. Due to the new forms of consumption, as a consequence of globalization and the development of the Internet as a sales channel, companies have been forced to reinvent, digitize and achieve a connection with their audiences (internal and external). This has meant the emergence of more dynamic, communicative and accessible businesses for consumers, the latter becoming protagonists of the communication strategy. Only those companies that manage to connect with the values demanded by consumers will be able to position themselves advantageous in the market. That is why communication has become the key axis to transmit corporate values, connect with the client, and establish long -term relationships based on trust.

- Acquire essential management skills to achieve leadership in the company. - Acquire a high degree of emotional intelligence to lead equipment and strategies. - Know the keys to internal and external communication. - Manage branding and brand management. - Apply an integrated and global communication strategy. - Learn to lead teams, implement motivation systems and manage work stress. - Apply corporate social responsibility policies and improve the reputation of the organization. - Acquire basic concepts of business and institutional protocol.

- Acquire essential management skills to achieve leadership in the company. - Acquire a high degree of emotional intelligence to lead equipment and strategies. - Know the keys to internal and external communication. - Manage branding and brand management. - Apply an integrated and global communication strategy. - Learn to lead teams, implement motivation systems and manage work stress. - Apply corporate social responsibility policies and improve the reputation of the organization. - Acquire basic concepts of business and institutional protocol.

Corporate communication has become a key element for any company. Due to the new forms of consumption, as a consequence of globalization and the development of the Internet as a sales channel, companies have been forced to reinvent, digitize and achieve a connection with their audiences (internal and external). This has meant the emergence of more dynamic, communicative and accessible businesses for consumers, the latter becoming protagonists of the communication strategy. Only those companies that manage to connect with the values demanded by consumers will be able to position themselves advantageous in the market. That is why communication has become the key axis to transmit corporate values, connect with the client, and establish long -term relationships based on trust.

Corporate communication has become a key element for any company. Due to the new forms of consumption, as a consequence of globalization and the development of the Internet as a sales channel, companies have been forced to reinvent, digitize and achieve a connection with their audiences (internal and external). This has meant the emergence of more dynamic, communicative and accessible businesses for consumers, the latter becoming protagonists of the communication strategy. Only those companies that manage to connect with the values demanded by consumers will be able to position themselves advantageous in the market. That is why communication has become the key axis to transmit corporate values, connect with the client, and establish long -term relationships based on trust.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.