Master Customer Experience Management: Master at Customer Experience Management and Design Thinking + 10 ECTS credits

Institución Educativa
Mode On-line
Duration 1500 hours
Credits 10 ects
Languages Spanish
Gs. 15.919.000
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Plan de estudios

Summary

Understanding the impact of business digitalization, and adapting to a constant market due to globalization, technological development and Internet growth as a sales and communication channel, is vital for the survival of any company today. Adapting to this new reality requires the implementation of agile methodology and innovation processes capable of providing a strategic vision associated with consumer experience. Digital transformation is no longer an option, but an obligation for business viability. It is, therefore, the constant creation of value for the client using different processes, tools and approaches that can be applied from a startup to a large corporation. Design Thinking and Customer Experience, keys to improve business results through the creation, adaptation and enrichment of customer experience.

Goals

- Understand the importance of digital business transformation. - Design and plan strategies oriented to the digital environment. - Learn the operation of Business Intelligence or business intelligence. - Learn the Design Thinking methodology. - Implement actions to improve usability and user experience (UX). - Know the functioning of web analytics: Google Analytics. - Apply relational marketing techniques. - Know the operation of the Customer Relationship Management and CRM and CRM systems. - Define and develop inbound marketing strategies.

Professional exits

- Understand the importance of digital business transformation. - Design and plan strategies oriented to the digital environment. - Learn the operation of Business Intelligence or business intelligence. - Learn the Design Thinking methodology. - Implement actions to improve usability and user experience (UX). - Know the functioning of web analytics: Google Analytics. - Apply relational marketing techniques. - Know the operation of the Customer Relationship Management and CRM and CRM systems. - Define and develop inbound marketing strategies.

To prepare you

Understanding the impact of business digitalization, and adapting to a constant market due to globalization, technological development and Internet growth as a sales and communication channel, is vital for the survival of any company today. Adapting to this new reality requires the implementation of agile methodology and innovation processes capable of providing a strategic vision associated with consumer experience. Digital transformation is no longer an option, but an obligation for business viability. It is, therefore, the constant creation of value for the client using different processes, tools and approaches that can be applied from a startup to a large corporation. Design Thinking and Customer Experience, keys to improve business results through the creation, adaptation and enrichment of customer experience.

Who is it addressed

Understanding the impact of business digitalization, and adapting to a constant market due to globalization, technological development and Internet growth as a sales and communication channel, is vital for the survival of any company today. Adapting to this new reality requires the implementation of agile methodology and innovation processes capable of providing a strategic vision associated with consumer experience. Digital transformation is no longer an option, but an obligation for business viability. It is, therefore, the constant creation of value for the client using different processes, tools and approaches that can be applied from a startup to a large corporation. Design Thinking and Customer Experience, keys to improve business results through the creation, adaptation and enrichment of customer experience.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Multiple degree: • Master at Customer Experience Management and Design Thinking. Issued by the European Institute of Business Studies. (Isem). "Unofficial teaching and not leading to obtaining an official title or certificate of professionalism." • Own university degree in Design Thinking. Own degree issued by the Antonio de Nebrija University with 5 ECTS credits. • Own university degree in Agile Project Management. Own degree issued by the Antonio de Nebrija University with 5 ECTS credits.

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

Know more

Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.