Master in Administration and Commercial Directorate of Tourism Companies + 60 Credits etcs






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Syllabus
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Summary
The Master in Administration and Commercial Directorate of Tourism Companies + 60 ECTS credits offers you a unique opportunity to enter a sector in constant growth and highly demanded. With the rise of international tourism and the increase in global competition, trained professionals are needed who can successfully lead tourism companies. This online course will provide you with the necessary skills in key areas such as strategic management, financial management, international marketing and hotel management. In addition, you will learn to dominate Yield Management and Revenue Management techniques, essential to maximize performance in tourism businesses. You will also explore tourism in Latin America, rural tourism and travel agencies, both online and offline. When completing the master, you will be prepared to face the challenges of the global tourism market, becoming a leader capable of transforming the industry. Participating in this course is your passport to success in one of the most dynamic and exciting sectors in the world.
Goals
Professional opportunities
To prepare you
This master prepares you to lead and manage tourism companies with a global and strategic approach. You will acquire skills in strategic direction, financial management and international marketing, essential for international tourism. You can optimize resources through Yield and Revenue Management techniques, and design strategies for travel agencies, tour operators and rural tourism, adapting to market trends and models in Latin America and other destinations.
Who is it addressed to?
The Master in Administration and Commercial Directorate of Tourism Companies is aimed at professionals and graduates of the tourism sector that seek to expand their knowledge in key areas such as financial management, international marketing, hotel management and tourism in Latin America. Ideal for those who want to lead in a global and dynamic tourism market.

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Certification


University degree of Master of Permanent Training in Administration and Commercial Management of Tourism Companies with 1500 hours and 60 ECTS credits for the Catholic University of Murcia

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