Master in commercial direction and online marketing

Educational Institution
Mode On-line
Duration 1800 hours
Languages Spanish
Gs. 13.479.000
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Curriculum

Summary

The master's degree in commercial direction and marketing is presented as a gateway to a sector in constant evolution and with a growing labor demand. In an environment where competition is fierce, companies are looking for leaders capable of designing and implementing effective commercial strategies. This Master will allow you to acquire essential management skills and deepen the foundations of marketing, marketing mix and marketing plan. In addition, you will be trained in marketing information systems and market research, advertising and service marketing, as well as quality management. Through modules such as strategic direction and organizational communication, you will prepare to face the global market challenges. Opting this master is choosing a promising future in the world of marketing and commercial direction, with the flexibility of online learning that adapts to your needs.

Goals

- Understand the foundations of the strategic management. - Understand the marketing pillars. - Learn to design a commercial and marketing strategy. - Develop management skills, such as leadership, decision -making, negotiation, conflict resolution, effective communication, motivation, and work team management. - Know the function of Mix marketing within companies. - Understand product, price and distribution policies. - Learn to develop a marketing plan according to business needs. - Master market research. - Know the life cycle of a product. - Understand the key elements of advertising. - Discover the new advertising formulas. - To enter the strategic framework of the Commercial Directorate. - Understand organizational communication, both in its internal and external aspect. - Deepen information systems and everything that entails. - Know how to establish the objectives that must be achieved within a company in marketing and commerce.

Professional opportunities

- Understand the foundations of the strategic management. - Understand the marketing pillars. - Learn to design a commercial and marketing strategy. - Develop management skills, such as leadership, decision -making, negotiation, conflict resolution, effective communication, motivation, and work team management. - Know the function of Mix marketing within companies. - Understand product, price and distribution policies. - Learn to develop a marketing plan according to business needs. - Master market research. - Know the life cycle of a product. - Understand the key elements of advertising. - Discover the new advertising formulas. - To enter the strategic framework of the Commercial Directorate. - Understand organizational communication, both in its internal and external aspect. - Deepen information systems and everything that entails. - Know how to establish the objectives that must be achieved within a company in marketing and commerce.

To prepare you

This marketing master offers a solid training in the essential foundations and practices of strategic and commercial marketing. Students acquire market research skills, advertising, commercial strategies and organizational communication. The development of effective strategic plans and the ability to establish clear objectives in marketing and commerce is emphasized. In summary, prepare students to stand out in a competitive environment and constantly change marketing.

Who is it addressed to?

The master's degree in commercial direction and marketing is presented as a gateway to a sector in constant evolution and with a growing labor demand. In an environment where competition is fierce, companies are looking for leaders capable of designing and implementing effective commercial strategies. This Master will allow you to acquire essential management skills and deepen the foundations of marketing, marketing mix and marketing plan. In addition, you will be trained in marketing information systems and market research, advertising and service marketing, as well as quality management. Through modules such as strategic direction and organizational communication, you will prepare to face the global market challenges. Opting this master is choosing a promising future in the world of marketing and commercial direction, with the flexibility of online learning that adapts to your needs.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Master's Degree in Commercial and Marketing Directorate certified by CEUPE

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

Learn more

Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.