Master in Corporate Communication in the company + University Degree (+8 ECTS credits)

This Master in Corporate Communication in the company offers a specialized training in the field. If you want to function professionally in the environment of the protocol or communication this is your time, with the Master in Corporate Communication you can acquire the necessary knowledge to perform this work in the best possible way. Communication has become a strategic element in the management of companies and institutions in this environment of growing competitiveness. Communication, advertising and foreign relations, in their different forms, helps organizations to differentiate themselves from competition and loyalty to public. Thanks to the realization of this Master in Corporate Communication, you will know the essential aspects of this environment.

- Analyze the product and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. - Analyze the factors involved in the product policy of marketing plans from different product portfolios using different instruments such as positioning maps and BCG matrix among others. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Analyze the factors involved in the distribution policy according to different types of products and services, customers and sectors. - Manage at all levels institutional relations in the business, sports, academic, military, religious and public administration. - Plan, structure and manage a protocol department. - Know and apply in a reflective way rules and protocol techniques for any type of acts. - List and define the basic elements of communication. - Apply corporate identity criteria, creatively transferring them to advertising design and publication. - Analyze the characteristics of different types of publiptional and informative materials in different conventional and "online" supports. - Apply persuasive communication techniques and identify the company's own commercial and informative communication for the elaboration and dissemination of publishing materials. - Select content, images and texts, necessary for the elaboration of brochures, posters and public publishing materials, according to pre-established criteria and respecting the current regulations and corporate identity.

- Analyze the product and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. - Analyze the factors involved in the product policy of marketing plans from different product portfolios using different instruments such as positioning maps and BCG matrix among others. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Analyze the factors involved in the distribution policy according to different types of products and services, customers and sectors. - Manage at all levels institutional relations in the business, sports, academic, military, religious and public administration. - Plan, structure and manage a protocol department. - Know and apply in a reflective way rules and protocol techniques for any type of acts. - List and define the basic elements of communication. - Apply corporate identity criteria, creatively transferring them to advertising design and publication. - Analyze the characteristics of different types of publiptional and informative materials in different conventional and "online" supports. - Apply persuasive communication techniques and identify the company's own commercial and informative communication for the elaboration and dissemination of publishing materials. - Select content, images and texts, necessary for the elaboration of brochures, posters and public publishing materials, according to pre-established criteria and respecting the current regulations and corporate identity.

This Master in Corporate Communication in the company prepares to acquire the necessary knowledge to be able to develop a professional work in any of the protocol departments, institutional relations, advertising and communication of companies or institutions.

This Master in Corporate Communication in the company offers a specialized training in the field. If you want to function professionally in the environment of the protocol or communication this is your time, with the Master in Corporate Communication you can acquire the necessary knowledge to perform this work in the best possible way. Communication has become a strategic element in the management of companies and institutions in this environment of growing competitiveness. Communication, advertising and foreign relations, in their different forms, helps organizations to differentiate themselves from competition and loyalty to public. Thanks to the realization of this Master in Corporate Communication, you will know the essential aspects of this environment.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.