Master in Digital and Social Media Marketing: Master in Digital and Social Media Marketing

All types of organization that wishes to be in constant contact with its customers and/or users must have the most current tools so that communication is fluid and efficient. In this way, the presence in the digital environment seems fundamental, which also includes social networks. INESEM presents this master's degree with online methodology that includes all the keys to the application of the four elements of online marketing, with a foundation in branding and brand management, and including the key aspects for web analytics and positioning, management and strategy of social networks and knowledge about the legal regime of digital marketing. Thus, the necessary contents are joined for full management of digital marketing.

- Master the realization of digital marketing strategies, as well as advertising campaigns their implementation and control. - Understand the importance of relational marketing and CRM administration. - Know and know how to use e-commerce techniques, the online purchase and sale process and the Internet traffic study. - Learn about advertising management in digital environments, media management and search engine positioning. - Manage social media, understand the importance of the figure of the Community Manager and the image and corporate reputation online. - Know the different tools for the management and monitoring of social media profiles on web 2.0.

The professional outputs provided by the Master in Digital and Social Media marketing can focus on marketing technician with special focus on the digital area and social media management, responsible for marketing and communication of an organization, strategic consultant for the implementation of analytical tools and web positioning and Community Manager.

The Master in Digital and Social Media marketing is aimed at gathering the necessary capacities that a successful professional in this sector needs. Skills in the Marketing Directorate, Market Analysis, Online Advertising and Social Media Management. In addition, you will have a clear practical orientation to the current market, reinforcing communicative and brand management aspects.

This training is specially created for students or professionals who seek to complete their training in digital marketing, performing their specialization in Social Media Management. Thus, formations related to marketing, advertising, public relations or trade, adapt perfectly to this master.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.