Master in Digital Business Management and Data Driven Marketing

The digital transformation in the business world is an aspect that all companies are facing. Being a specialist in that process to develop and help your evolution is a key element. The data are the gold of our century, very valuable, but difficult to obtain so knowing how to analyze and interpret them is of the utmost importance. The Master in Digital Business Management and Data Driven Marketing collects these two essential parts of the new digital era, the online business and its analysis. It makes you an expert and prepares you to develop from the business idea to the strategies to use with customers. Master with Inesem Business School will make your knowledge not only theory but is demonstrated in a practical way from practical cases and the use of tools in practice, since we have an expert cloister in the sector that will guide you from the first moment and solve all your doubts.

- Identify, value business ideas and know the Lean Starup methodology - Distinguish the types of business to adapt them to the digital business plan - deepen the e -commerce and relevant aspects within this, such as web design or different platforms. - Know the legal framework in the digital environment - enter digital marketing through the different techniques, SEO, SEM and INBOUND MARKETING - Develop web and client analytics. - Learn the concept of Customer Relationship Management and how to develop it.

- Identify, value business ideas and know the Lean Starup methodology - Distinguish the types of business to adapt them to the digital business plan - deepen the e -commerce and relevant aspects within this, such as web design or different platforms. - Know the legal framework in the digital environment - enter digital marketing through the different techniques, SEO, SEM and INBOUND MARKETING - Develop web and client analytics. - Learn the concept of Customer Relationship Management and how to develop it.

The digital transformation in the business world is an aspect that all companies are facing. Being a specialist in that process to develop and help your evolution is a key element. The data are the gold of our century, very valuable, but difficult to obtain so knowing how to analyze and interpret them is of the utmost importance. The Master in Digital Business Management and Data Driven Marketing collects these two essential parts of the new digital era, the online business and its analysis. It makes you an expert and prepares you to develop from the business idea to the strategies to use with customers. Master with Inesem Business School will make your knowledge not only theory but is demonstrated in a practical way from practical cases and the use of tools in practice, since we have an expert cloister in the sector that will guide you from the first moment and solve all your doubts.

The digital transformation in the business world is an aspect that all companies are facing. Being a specialist in that process to develop and help your evolution is a key element. The data are the gold of our century, very valuable, but difficult to obtain so knowing how to analyze and interpret them is of the utmost importance. The Master in Digital Business Management and Data Driven Marketing collects these two essential parts of the new digital era, the online business and its analysis. It makes you an expert and prepares you to develop from the business idea to the strategies to use with customers. Master with Inesem Business School will make your knowledge not only theory but is demonstrated in a practical way from practical cases and the use of tools in practice, since we have an expert cloister in the sector that will guide you from the first moment and solve all your doubts.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.