Master in Global Marketing 3.0. Social Media Strategy Expert + University Degree with 5 ECTS credits

The rise of companies and business on the Internet has caused a great demand for new professionals trained in online marketing to guarantee their success, because their development and application are different from traditional marketing. More and more companies are advertised on the Internet, and today there are not enough professionals who dominate marketing through this medium. In the same way, social networks have led to a new concept of marketing and public relations that more professionals come every day, and whose results are surprising. The present Master in Global Marketing 3.0. Social Media Strategy Expert will endow the student with essential knowledge in global marketing, digital and strategic marketing, interactive advertising campaigns, electronic marketing and web positioning.

- Manage the image of a company within social networks and the Internet to have greater reputation and master the main techniques of online marketing and communication. - Be able to design a good searches engines marketing program, following the new marketing and public relations standards. - Apply the most recent existing methods in relation to the web promotion using various web 2.0 tools and social media. - Define the objectives and resources of an online advertising campaign, define the phases of implementation of a campaign with Google Adwords. - Know the communication and promotion processes of the Internet developing specific strategies depending on the type of client. - Know what web positioning and basic operation of search engines, differences between natural and sponsoring positioning and the choice of most appropriate marketing strategies to achieve the objectives.

- Manage the image of a company within social networks and the Internet to have greater reputation and master the main techniques of online marketing and communication. - Be able to design a good searches engines marketing program, following the new marketing and public relations standards. - Apply the most recent existing methods in relation to the web promotion using various web 2.0 tools and social media. - Define the objectives and resources of an online advertising campaign, define the phases of implementation of a campaign with Google Adwords. - Know the communication and promotion processes of the Internet developing specific strategies depending on the type of client. - Know what web positioning and basic operation of search engines, differences between natural and sponsoring positioning and the choice of most appropriate marketing strategies to achieve the objectives.

The present Master in Global Marketing 3.0. Social Media Strategy Expert offers students a global vision of new trends within marketing. It will provide essential knowledge in global marketing, digital and strategic marketing, interactive advertising campaigns, electronic marketing and web positioning.

THE MASTER IN GLOBAL MARKETING 3.0. Social Media Strategy Expert is aimed at those professionals who want to resort to the new marketing standards and public relations to position their brand or company first within the search engines.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.