Master in International Marketing + University Degree (+5 ECTS credits)

If you work in the marketing environment and want to know the essential aspects to be a professional in international marketing, this is your time, with the international marketing master can you acquire the necessary knowledge to develop this work in the best possible way. Today globalization would be meaningless without international markets, which are transforming companies, not only into their sales, marketing, product-service-market positioning and market exterior.

- Identify the marketing variables for decision making in the internationalization of the company. - Analyze the characteristics of the company's products and/or services and competitors to propose strategies and actions related to international product policy. - Analyze the variables that influence the price of products and/or services in international markets, in order to design the international pricing policy to the strategies and objectives of the company. - Identify the variables that influence international communication policy, in order to design and execute the necessary actions for the achievement of the objectives and the development of the organization's strategies. - Analyze the structure of the distribution in international markets, to select the forms of access and the most appropriate distribution channels to the company's policies and strategies - Prepare a base report, Briefing, of products/brands for the development of an international marketing plan - Participate in certain aspects of the negotiation of the international sale operation within the established limits and criteria, to agree on the framework of conditions of the commercial relationship.

- Identify the marketing variables for decision making in the internationalization of the company. - Analyze the characteristics of the company's products and/or services and competitors to propose strategies and actions related to international product policy. - Analyze the variables that influence the price of products and/or services in international markets, in order to design the international pricing policy to the strategies and objectives of the company. - Identify the variables that influence international communication policy, in order to design and execute the necessary actions for the achievement of the objectives and the development of the organization's strategies. - Analyze the structure of the distribution in international markets, to select the forms of access and the most appropriate distribution channels to the company's policies and strategies - Prepare a base report, Briefing, of products/brands for the development of an international marketing plan - Participate in certain aspects of the negotiation of the international sale operation within the established limits and criteria, to agree on the framework of conditions of the commercial relationship.

The Master in International Marketing prepares you to have a wide vision of the international marketing environment, specializing in timely marketing policies and negotiation strategies in the sale.

This international marketing master is aimed at all those professionals in the sector who wish to continue training in the field, as well as people who want to devote themselves professionally to the international marketing environment.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.