Master in Market Research + University Degree

In the field of the world of commerce and marketing, it is necessary to know the different fields of market research assistance, within the professional area of marketing and public relations. Thus, with this master in market research assistance is intended of organizations.

- Extract relevant conclusions for the elaboration of the market study and decision -making based on the analysis of the information collected in the research processes. - Design basic and non -complex relational databases, according to the objectives of the research. - Analyze the profits of the computer management applications of databases determining the most appropriate formats for the introduction, recovery and presentation of the information quickly and accurately. - Apply personnel selection techniques in recruitment situations of pollsters. - Define training and recycling plans of a team of pollsters for different objectives and requirements. - Determine leadership styles and motivation of the pollsion team according to different types of field work and objectives of the organization. - Define an effective and efficient information collection procedure, based on different information collection techniques in relation to a demand or objectives of the research plan. - Design information collection questionnaires for the completion of surveys both personally and telephone and online. - Obtain relevant and reliable information exploiting the sources of information, databases and “online” and “offline” information and communication systems. - Apply data and information archive procedures and information obtained given information or demand demands, using computer information and information organization applications. -Apply field work organization techniques to be carried out by a team of pollsters from a market research plan -Apply control and evaluation methods of field work in monitoring the activities and performance of field work.

- Extract relevant conclusions for the elaboration of the market study and decision -making based on the analysis of the information collected in the research processes. - Design basic and non -complex relational databases, according to the objectives of the research. - Analyze the profits of the computer management applications of databases determining the most appropriate formats for the introduction, recovery and presentation of the information quickly and accurately. - Apply personnel selection techniques in recruitment situations of pollsters. - Define training and recycling plans of a team of pollsters for different objectives and requirements. - Determine leadership styles and motivation of the pollsion team according to different types of field work and objectives of the organization. - Define an effective and efficient information collection procedure, based on different information collection techniques in relation to a demand or objectives of the research plan. - Design information collection questionnaires for the completion of surveys both personally and telephone and online. - Obtain relevant and reliable information exploiting the sources of information, databases and “online” and “offline” information and communication systems. - Apply data and information archive procedures and information obtained given information or demand demands, using computer information and information organization applications. -Apply field work organization techniques to be carried out by a team of pollsters from a market research plan -Apply control and evaluation methods of field work in monitoring the activities and performance of field work.

This master's degree in market research prepares you to acquire specific knowledge within the area by developing capacities to develop professionally in the sector, and more specifically in market research assistance.

This master in market research assistance is aimed at professionals in the world of commerce and marketing, specifically in the field of market research assistance, within the professional area of marketing and public relations, and all those interested in acquiring knowledge related to market research assistance.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.