Master in Marketing and Communication Directorate

Institución Educativa
Mode On-line
Duration 1500 hours
Languages Spanish
Gs. 15.918.000
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Plan de estudios

Summary

The marketing and communication scenario has evolved greatly in recent years as a result of the Internet and new technologies. Companies must adapt their strategies to consumers with a leading role in communication, more informed and critical of brands. Knowing the new consumer profile today will help companies define marketing and communication strategies capable of successfully achieving business objectives before a highly competitive scenario.

Goals

• Analyze the concept of integrated marketing communication. Acquire the knowledge about strategic marketing. Know how relational marketing works. Deepen the influence of emotional marketing. Analyze the keys to Inbound Marketing. Know different web positioning strategies. Learn to direct and manage marketing and communication plans.

Professional exits

The Master in Marketing and Communication of Inesem prepares you to work as director of the Department of Communication and Marketing of both SMEs and large companies, consultant in corporate strategies, in addition to an expert in communication and strategic marketing for business.

Validations

Accrediting title

To prepare you

The master's degree in marketing and communication provides you with the necessary knowledge and skills to respond to the marketing and communication needs of companies in a changing and highly competitive environment. After finishing the program, students will be able to occupy a management position when defining, planning, executing and measuring corporate marketing and communication strategies.

Who is it addressed

This training is specially designed for marketing directors and communication directors. Similarly, the master's degree in Marketing and Communication is aimed at university students or graduates who wish to guide their professional career towards obtaining management positions of marketing and communication in the best companies.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

Logo certificado-1

Own title of the European Institute of Business Studies (INESEM) “Unofficial Teaching and not leading to obtaining an official or certificate of professionalism.”

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

Know more

Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.