Master in Marketing, Communication and Advertising

Digital media have transformed the world and therefore marketing has evolved. It is increasingly difficult to create standardized campaigns and therefore companies must study the behavior of their consumers with the aim of achieving emotions, senses or pleasant memories and associating them with their brands. The Master in Marketing, Communication and Advertising allows to know everything necessary on the process that entails the development of a marketing campaign, the importance of good sales planning, the rights and obligations that must respect and much more.

- Learn to correctly perform marketing and advertising campaigns. - Manage the sales force and coordinate the commercial team. - Know the behavior of consumers and Internet users as possible potential clients of companies. - Know the mechanisms and techniques that allow effective communication and correct transmission of information. - Acquire knowledge about sensory or sensitive marketing. - Knowing how to apply the different laws and regulatory texts that affect digital marketing and the web 3.0 environment.

The Master in Marketing, Communication and Advertising prepares for positions related to the design of brand strategies in companies, trade offices, sales head, marketing departments, commercial distribution or data analysis, among others.

The Master in Marketing, Communication and Advertising offers a very complete vision about everything that surrounds the area of marketing and sales. Nowadays you cannot trust that the customers who are satisfied today are tomorrow, so the master prepares you to make decisions about products, commercial distribution, prices and identify the needs of customers, also acquiring the appropriate tools and techniques to function expert in this environment.

This master's degree in marketing, communication and advertising is oriented to both students who are interested in the world of marketing and those professionals in the marketing department in companies or organizations that want to continue training in the field, as well as those people who dedicate themselves to the commercial area and wish to acquire knowledge about marketing and sales.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.