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Master in Political Communication and Marketing. RVOE SEP: 20221793 (12/02/2022) + 75 credits

Educational Institution

Mode On-line

Duration 16 months

Credits 75 cr

Languages Spanish

Gs. 20.090.000

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Syllabus

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Curriculum

Summary

The Master in Political Communication and Marketing allows you to enter a booming field, where the demand for experts who can navigate the complexity of modern political communication is increasing. We live in an era in which public opinion and social networks play a crucial role in politics, and this master prepares you to lead effectively in this environment. Through quantitative and qualitative methods, you will obtain a deep understanding of electoral systems and public opinion. You will develop comprehensive leadership skills, strategic communication and political marketing, essential to manage the image and communication of governments and parties. This online training offers you the flexibility of studying from anywhere, adapting to your personal and professional needs, while training you to influence and transform the political landscape with ethics and creativity.

Goals

- Develop skills in quantitative and qualitative methods of social research - Analyze the impact of media on public opinion and electoral systems - Understand the role of the political consultant in the electoral context - Apply internal and external communication strategies in organizations - Develop and manage effective political marketing campaigns - Integrate ethical and creative leadership in the professional field - Use social networks for political communication and electoral campaigns

Professional opportunities

- Political consultant - Communication strategist in electoral campaigns - Responsible for Institutional Communication - Public Opinion Analyst - Crisis Manager in Political Environments - Political and Social Marketing Coordinator - Specialist in Social Networks for Political Communication - Lobby Advisor and Political Negotiation - Expert in Protocol and Organization of Political Events

To prepare you

This mastery prepares you to dominate advanced social research techniques, both quantitative and qualitative, and apply them in analysis of the environment and public opinion in electoral contexts. You will develop the ability to evaluate the influence of the media on the formation of public opinion and design creative and effective political communication strategies. You will also implement integral leadership in talent management and analyze democratic political systems, integrating theoretical foundations into research projects.

Who is it addressed to?

The Master in Political Communication and Marketing is aimed at professionals and graduates in the field of communication, political science, sociology and related areas that wish to deepen the analysis of the socio -political environment. It is oriented to those who seek to develop social research skills and design effective political communication strategies. Ideal for those who manage electoral campaigns or advise in institutional communication.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

Double degree: - Degree in Master in Political Communication and Marketing from Cesuma University with Recognition of Official Validity of Studies (RVOE), granted by Ministry of Public Education (SEP) of the State of Puebla with RVOE Agreement number 20221793 - Master's degree in Political Communication and Marketing certified by CEUPE

Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.