Master in product marketing + university degree

If you work in the marketing sector and want to know the processes that will help you manage product marketing, this is your time, with the product marketing master can you acquire the appropriate knowledge to develop this function successfully. Thanks to this master's degree, you can apply marketing policy monitoring techniques, as well as launch and implement products in the market.

- Know the types of products and their marketing strategies. - Acquire basic knowledge about the process of creation and development of new products. - Know the methods of analysis of the consumer attitude towards a new product. - Analyze the importance of setting the price of a product, in the achievement of company objectives and to identify the key elements in determining the price policy. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of control and monitoring its development. - Characterize different marketing and promotion actions aimed at launching products and services from a campaign, type of customer, special dates, type of establishment or others. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation. - Learn about branding and Internet positioning. - Integrate and enhance the Internet into the company's commercial strategy. - Deploy skills to develop interactive marketing. - Produce oral messages in situations of relationship with a client to meet their needs. - Interact orally fluently and spontaneously, in situations of interpersonal communication relationship with a client/consumer.

- Know the types of products and their marketing strategies. - Acquire basic knowledge about the process of creation and development of new products. - Know the methods of analysis of the consumer attitude towards a new product. - Analyze the importance of setting the price of a product, in the achievement of company objectives and to identify the key elements in determining the price policy. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of control and monitoring its development. - Characterize different marketing and promotion actions aimed at launching products and services from a campaign, type of customer, special dates, type of establishment or others. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation. - Learn about branding and Internet positioning. - Integrate and enhance the Internet into the company's commercial strategy. - Deploy skills to develop interactive marketing. - Produce oral messages in situations of relationship with a client to meet their needs. - Interact orally fluently and spontaneously, in situations of interpersonal communication relationship with a client/consumer.

This product marketing master prepares to specialize in the functions related to the strategies to use that will help you manage product marketing professionally.

The product marketing master is aimed at marketing professionals who wish to expand their training or receive specific knowledge about product launch and implementation techniques. It is also interesting for people who want to be part of this professional environment

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.