Master in Revenue Management and Hotel Directorate + 8 ECTS credits

At the end of the master's degree in Revenue Management and Hotel Directorate Students will be trained to direct and make a hotel establishment to the fullest using the most innovative techniques. They will be able to apply different price strategies, know the peculiarities of the environment where they are framed and, in general, go to the market with a broad foundation on marketing, branding, CRM and customer service techniques. In addition, the generalist vision that shows the content and quality involvement with the new ISO regulations, will provide the student with transverse capacities in line with the high demand of the tourism sector.

As a general objective, we can establish the students necessary for the organization, management and management of hotel establishments. At the most specific level, it is intended: - Develop the most valued management competences in the tourism sector. - Learn to analyze your competence and develop strategies based on your movements. - Know the environment where the organization is framed and take advantage of the opportunities it offers. - Assume the leadership of the organization using the most innovative tools. - Develop a brand image and build the personality of the hotel establishment. - Apply price strategies to different products.

Management area of the hotel sector, responsible for marketing and strategy, advertising technician, customer service manager and coordinator of business departments of the tourism sector.

This Master gives students the ability to direct a hotel establishment from a strategic perspective and an innovative vision of the entire competitive segment where said establishment is framed. It provides a generalist vision of the new trends in the direction, price application, marketing, customer service and brand management of the tourism business. The student will learn to apply with an eminently practical methodology the main guidelines to obtain the highest performance of a hotel or establishment of similar characteristics.

Aimed at those who have an equivalent degree or title in Business Administration and Management, Business and Economics, Tourism, Law and Hotel Management. Also to any degree that wants to strengthen their knowledge in the area of Revenue Managemnet and customer management.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.