Master in Sports Management and Marketing: Master in Sports Management and Marketing, Digital Environments and ESports + 5 ECTS credits

This Master covers a multitude of areas necessary to carry out a successful strategic sports direction and adapted to the new sports reality where sports converge in the physical world and electronic sports or eSports. You will know the entire fiscal, economic and legal framework that requires qualified sports management together with other areas such as doping, audiovisual exploitation rights, sports events or sponsorship in the eSports market. In Inesem we maintain the firm commitment to offer students a current, competitive and complete training to face all their professional challenges. Therefore, we try to cover all the areas that companies in the sector demand to develop their most innovated strategies.

- Establish the principles to carry out strategic management in sports organizations. - Develop all phases to organize sporting events according to sponsors and budgets. - Know Law 10/1990, of October 15, of the sport and regulations of the E-Sports. - Improve the brand equity of sports brands through reputation and branding management. - Coordinate the Public Relations, Sponsorship and Promotion area to carry out an integrated marketing communication. - Prepare a social media plan oriented to the collection and loyalty of followers of brands and athletes. - Explore Advergaming or Product Placement as new advertising formats in E-Sports.

The emergence of e-sports and an increasingly competitive marketing make the multitude of professional opportunities that students who finish the master can have. More specifically as managers, directors, responsible for departments in sports companies, directors of sports facilities, or organizers of sporting events or e-sports, streamers, casters, publishers, professional analysts.

The revolution in sports management is generating the demand for versatile professional profiles that can develop the entire legal, fiscal, and marketing framework in both physical sports and those of the new generation or e-sports that are developed in the online world. The master will be the formative tool with which to achieve the profile that the big sports firms demand in the positions of responsibility within their organizational charts.

Students or graduates in the area of physical activity are the main recipients of this training action. Similarly, professional profiles formed in business administration, accounting and finance or law, will be interested in this training as a way to access the world of future sports management.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.