Master in tourist marketing + university degree

This Tourism Marketing Master offers specialized training in the field. It is clear that today marketing is part of our life and that is linked to all the products that exist around us, but perhaps a product that has seen how marketing has helped him to raise his demand over time, it is the tourism sector. Selling holiday places, hotel offers, special trips has been changing to become new formats where you can benefit from these offers from homemade computers, to mobile phones or tablet, has been one of the latest objectives of the tourism sector. It is true that these new advances and with it social networks, have seen how the tourism sector has found an ally, a very powerful ally. Thanks to the new communication channels, all together with the new forms of online marketing, have a very wide way to get and conquer the tourist who wants to travel in the fastest, comfortable and cheap way, so the different options by the tourism sector must excel on another. This Tourism Marketing Master offers basic and specialized tourist marketing training.

- Put into practice and evaluate different strategies for marketing products, services and local tourist destinations according to the characteristics of the tourist resources and services of the environment. - Analyze the applications of service marketing and their importance for the creation and promotion of tourist products of the local environment. - Analyze the tourist distribution and entities and media that configure it, estimate its evolution and incidence of new technologies. - Develop promotional actions applicable in travel agencies and describe and apply sales and negotiation promotion techniques, estimating its importance for the achievement of business objectives. - Acquire knowledge in relation to marketing in a theoretical-practical way. - Analyze purchase behaviors of both consumers and organizations. - Approach the world of the traditional market and its characteristics. - Design a good search engines program. - Differentiate buyer prototypes. - Create content specially addressed to buyers.

It develops its activity, fundamentally, in public or public-private entities whose purpose is the planning and rural tourism development and tourist marketing. It exercises its functions such as: Retail Travel Agency Seller. Retail Travel Agency promoter. Reserve department employee. Head of the Travel Agency counter. Head of the Department of Travel Agency companies issuer. Chief of Office of Travel Agency issuing. Chief of Promotion of Travel Agency Issuer. Head of the Reservations Department. Quality Coordinator in Travel Agency Issuer.

The following master in tourist marketing prepares to specialize in tourist marketing deepening the promotion and marketing of local tourism products and services, advice, sale and marketing of tourist products and services, the address and marketing plans, digital marketing, social networks, web 2.0, the intake for tourism and quality in hospitality and tourism.

This Master in Tourism Marketing is aimed at all those who are dedicated to the world of marketing, more specifically to tourism promotion and marketing and who intend to obtain specialized knowledge in tourist marketing, the development of tourism, the promotion and commercialization of local tourist products and services and the advice, sale and commercialization of tourist products and services.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.