Master Marketing and Market Research: Master in Marketing and Market Research + University Degree

In a market environment in constant evolution, understanding consumer's desires and behaviors is essential for business success. The Master in Marketing and Market Research is an integral training designed to provide professionals with the necessary tools to analyze and anticipate market trends. Through parts centered on the environment and market information, analytical methodologies and interview techniques, the program prepares to plan studies and manage speaker equipment with skill. The research and analysis of consumer behavior are key pieces of the agenda, providing a deep understanding of the marketing core. To bet on this course is to immerse yourself in the strategy and market tactics from a current and applicable perspective, essential for those who wish to lead in the decision making informed in the dynamic marketing world.

- Master market analysis. - Plan research. - Design effective surveys. - Manage field work. - Lead polite equipment. - Execute interview techniques. - Apply data analysis. - Prepare detailed reports. - Understand the consumer.

With a Master in Marketing and Market Research and Skills from the analysis of the environment to the address of pollsters, the work outputs are diverse. Specialize in research planning and data analysis methodologies to highlight as a market intelligence analyst, Market Projects Head, or Marketing Strategy Consultant. It leads the elaboration of surveys and the interpretation of consumer behavior, opening opportunities in consulting firms and marketing departments.

The Master Course in marketing and market research prepares you to become an expert commercial context analyst, capable of designing and applying effective market studies. You will learn to perform a previous analysis of the environment and handle market information to identify trends. You will acquire research planning skills, developing surveys and managing field equipment. You will train in advanced interview techniques, as well as in the interpretation and statistical analysis of data, to finally prepare reports that reveal valuable insights about consumer behavior.

The Master in Marketing and Market Research is focused on marketing professionals, analysts and executives interested in deepening data analysis methodologies and market research. Ideal for those who seek to dominate from the design of surveys to the management of pollsters, the course equips you with skills to evaluate the market environment, plan effective research and understand consumer behavior. Become an expert in preparing market studies reports.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.