Master Marketing Tourism Companies: Master in Organization and Directorate of Marketing of Tourism Companies + University Degree

In a market where tourism represents a fundamental economic pillar, standing out requires a solid and advanced compression of the promotion and marketing of tourist services. The "Master in Organization and Marketing Directorate of tourism companies" addresses this need with an integral and updated approach in tourism marketing. Immersing themselves in the dynamics of the tourism market, accommodation, transport and the importance of a quality service, participants acquire perspective on purchase behavior and market segmentation strategies. The course enriches the professional vision by exploring the implementation of information technologies for the promotion of local destinations and products. It also provides tools and knowledge necessary for the advice, sale and effective marketing of tourist products. Students will learn to handle social networks and digital marketing to maximize their scope and capture the attention of a global audience. This master develops fundamental skills for the management and management of marketing plans, promoting the understanding and execution of successful strategies in a highly competitive sector. Opting this program means choosing a training that attends to dynamism and current tourism trends, equipping participants with the essential knowledge to succeed in the digital landscape of the tourism industry.

- Dominate tourist marketing. - Create tourism trade projects. - Manage tourist service. - Apply ICT in tourism promotion. - Know tourism market structure. - Sell accommodation services. - Market tourist transport. - Offered combined trips. - Implement digital marketing. - Manage social networks effectively. - Improve tourist customer service. - Ensure quality in tourism.

After completing the master's degree in marketing organization and direction of tourism companies, you will be specially trained to design tourism marketing strategies, lead the promotion of destinations, and manage tourism products and services, both locally and internationally. Training in digital tools and social networks will allow you to innovate in commercialization and improve customer quality and service in tourist entities, opening doors such as digital marketing expert, tourist consultant or communication director in hotels and travel agencies.

This master equips you with the tools to design and direct effective marketing strategies in the tourist field. Covering from tourist marketing and project development, to the use of information technologies for destinations promotion. You will learn about the importance of accommodation and transport in the creation of tourist packages, as well as sales and distribution techniques. You enter detailed marketing plans and in the dynamic world of digital marketing and social networks, essential today. Additionally, the course emphasizes quality and excellence in customer service in tourism and hospitality. With this training, you can lead and adapt marketing strategies to current tourism trends.

Aimed at marketing managers, directors of tourism and professional companies in tourism, this master deepens local promotion strategies, accommodation and transport management, tourist sales and digital marketing, focusing on the maximization of client experience and optimization of tourist services.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.