MASTER MBA IN SHADPHERICISM, MERCHANDISING MERCHANDISING DECORATION AND VISUAL

The demand for professionals with specific training in the decoration and visual sectors Merchandising has become a need for companies that want to take care of their image in the most important place, the point of sale, and that is applicable to all sectors of trade. Therefore, with this MBA Master in Escaparalatismo, Decoration of Stores and Visual Merchandising, the student is intended to clearly learn the basic concepts of the world of decoration, the planning, stages, tasks and performance of the actions of a project, as well as the tactics to choose the basic elements and materials to achieve the objectives pursued through the restructuring of our premises, thus achieving the desired sensory effects.

- Get the greatest effectiveness in the distribution and presentation of the merchandise in the sales space. - Know the appropriate techniques for a correct presentation of the showcase. - Apply composition techniques in showparatism. - Apply effectively and appropriately the techniques of "merchandising" and sale animation in order to optimize the sales space and the incentive of these. - Analyze the advertising communication process identifying the most suitable communication techniques for it. - Discover the concepts related to relationship marketing, identifying the causes generating customer loyalty and analyzing the consequences that loyalty produces for the company.

Marketing, Commerce, Decorator, Commerce Dependents, Commercial, Supplier, Manager, Azafata, Manager of Commerce, Head of Sales Section.

Through this MBA Master in Escaparalatismo, Decoration of Stores and Visual Merchandising The student can carry out the decoration of any type of store with all the elements that it covers (showcase, facade, advertising, colors, lighting, lighting, furniture, ...) and in general, apply the knowledge learned about the discipline of marketing known as visual merchandising. In addition, it will help you make decisions in reference to the choice of advertising media and the development of the different advertising strategies.

The demand for professionals with specific training in the decoration and visual sectors Merchandising has become a need for companies that want to take care of their image in the most important place, the point of sale, and that is applicable to all sectors of trade. Therefore, with this MBA Master in Escaparalatismo, Decoration of Stores and Visual Merchandising, the student is intended to clearly learn the basic concepts of the world of decoration, the planning, stages, tasks and performance of the actions of a project, as well as the tactics to choose the basic elements and materials to achieve the objectives pursued through the restructuring of our premises, thus achieving the desired sensory effects.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.