Master of Permanent Training in Political Communication and Marketing + 60 ECTS credits

A political or public figure is in a high responsibility position with broad visibility. Each of his words and actions is analyzed by the public, by his opponents, the media, and other important interest groups. With this Master of Permanent Training in Political Communication you will learn, among other issues, what are the theories about electoral behavior and how to analyze electoral campaigns, all to be able to perform a critical analysis about any candidate. You will also know how to analyze the political system in which it is presented, what is the role of the media and public opinion, as well as the relationship between public policies and the political program carried out for the electoral campaign.

- Know how the elaboration of a political message is carried out and how public policies are formulated. - Know what is the structure of the Mass Media and how public opinion processes. - Have the possibility of performing an analysis of the political discourse carried out through the media. - Know what marketing strategies are in the political sphere. - Assimilate how electoral behavior works and know how to evaluate the results of electoral campaigns.

Thanks to this Master of Permanent Training in Political Communication you can have several job departures, since its scope of action is very broad: public institutions dedicated to the study of electoral behavior, head of press cabinet in political parties, consulting, political advice or in communication agencies and political marketing.

With this Master of Permanent Training in Political Communication you will have the possibility of learning how political marketing focused on political communication works, how the political message is elaborated, what are the fundamental theories about electoral behavior, as well as the importance of planning and correctly executing an electoral campaign and its subsequent evaluation.

This Master of Permanent Training in Political Communication can be aimed at professionals who work in marketing and communication companies, political scientists, journalists, and, ultimately, to any student or professional who wishes to develop a professional career in the sector.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.