Master online and SEO Advertising: Master in Online Advertising and SEO: Adwords, Semrush, SEO, SEM, Facebook ADS, Retargeting + University Degree (5 ECTS credits)





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Syllabus
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Summary
In a market marked by digitalization and online competition, online advertising and SEO have become crucial skills. Our Master in Online and SEO advertising offers comprehensive training that covers from the management of marketing campaigns to the latest retargeting and web analytics techniques. With modules dedicated to strategies in Google Adwords, Semrush, and Facebook ADS, students will immerse themselves in tactics that define the success of any network business. This program also includes knowledge about affiliation marketing and puts a particular emphasis on the use of digital marketing and web positioning tools. With an orientation that fuses contemporary practical theory and applications, participants will prepare to face the current and future challenges of digital marketing. When choosing us, opt for a curriculum designed to impart advanced and applicable knowledge, perfect for those who seek to lead in the dynamic world of electronic commerce and online advertising. This master is designed to be flexible and accessible, ideal for professionals who seek to adapt to the constant change of the industry without having to sacrifice their work or personal commitments.
Goals
Professional opportunities
To prepare you
This Master Course in online advertising and SEO trained you in the planning and execution of digital marketing strategies. You will learn to manage effective advertising campaigns, using platforms such as Google Adwords and Facebook ADS. You will deepen SEO and SEM techniques to improve web positioning, and handle advanced tools such as Semrush for market analysis. In addition, you will familiarize yourself with affiliation marketing and retargeting tactics to recapture audiences. With skills in web analytics, you can measure and optimize the performance of your online marketing actions.
Who is it addressed to?
The Master in Online and SEO advertising is aimed at marketing and advertising professionals, digital campaign managers, SEM specialists and web positioning, and content strategists who seek to master tools such as Google Adwords, Semrush and Facebook ADS. Ideal for those who wish to deepen affiliation, retargeting, web analytics and maximize online visibility of brands or products.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

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Certification


Multiple degree: - Master degree in online advertising and SEO: Adword, Semrush, SEO, SEM, Facebook ADS, Retargeting with 1500 hours issued by Euroinnova International Online Education, member of the AEEN (Spanish Association of Business Schools) and recognized with academic excellence in online education by QS World University Rankings - University degree in Web Analytics ECTS with 125 hours


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