MBA Master in Luxury Brand Management
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Syllabus
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Summary
The MBA Master in Luxury Brand Management is crucial for the present due to the boom and importance of the luxury sector today, promoted by the new emerging markets. In this course you will learn and dominate concepts such as the brand in the luxury sector, from the choice of the target market, the design of the brand, through its positioning, public relations or its distribution. Thanks to this course, you will obtain practical knowledge to generate and manage brands of any slope of the luxury industry. In addition, you will know how to lead teams and coordinate them to achieve brand, sales and reputation objectives, thanks to business coaching techniques and decision making.
Goals
Professional opportunities
To prepare you
With this MBA Master in Luxury Brand Management you will be aware of the latest techniques and consumption trends in the luxury industry, being able to execute the main success strategies to compete with a luxury brand. You will have a theoretical and practical domain on how to design, plan and manage luxury brands and lead business organizations achieving the established objectives.
Who is it addressed to?
This MBA Master in Luxury Brand Management is specially designed for digital marketing professionals, e-commerce, entrepreneurs of the luxury sector, entrepreneurs or influencers. It is also ideal if you are passionate about business and you want to improve and update your branding notions to promote work and generate business opportunities.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certification
Degree issued and endorsed by the European Institute of Business Studies. "Unofficial teaching and not leading to obtaining an official or certificate of professionalism."
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