MBA + Specialty - Digital Marketing
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Syllabus
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Summary
The MBA + specialty master - Digital Marketing offers you a competitive advantage in a context where digital marketing is essential for business success. Currently, companies are looking for professionals capable of leading digital strategies that promote their growth. This master prepares you to face these challenges, developing skills in strategic management, management control, creative leadership and international negotiation. You will learn to integrate advanced tools such as ERP and CRM to optimize business management. In addition, the digital marketing specialty enables you to design effective campaigns, optimizing the online presence of brands. With an approach to ethical leadership and organizational communication, this program is ideal for those who wish to stand out in a booming labor market and with high demand for digital marketing experts. Prepare to lead the digital transformation of companies with a strategic and creative approach.
Goals
Professional opportunities
To prepare you
At the end of the MBA + specialty course in digital marketing, you will be prepared to develop digital marketing strategies aligned with the strategic direction of the company, lead teams in digital environments and optimize investments through financial analysis. You will be able to design efficient operations, manage digital projects and apply advanced SEO techniques to improve brand visibility. In addition, you will evaluate digital tools to maximize the impact on the market.
Who is it addressed to?
The MBA + Specialty - Digital Marketing course is aimed at professionals and degrees in the sector who seek to update and deepen their knowledge about digital marketing. Ideal for those who want to develop strategies aligned with strategic management, improve their managerial skills and optimize the use of digital tools to maximize the impact on the market.
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Certification
Double degree: - Degree in Master in Business Management and Administration (MBA) by the Cesuma University with Recognition of Official Studies Validity (RVOE), granted by the Ministry of Public Education (SEP) of the State of Puebla with RVOE Agreement number 20221770 - MBA + Specialty Title - Digital Marketing certified by CEUPE
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