MBA + Specialty - Tourism + 60 ECTS credits

This MBA with a specialty in tourism prepares the student to assume leadership and management roles in the tourism sector. This program combines advanced knowledge in business administration with specific skills in tourism management, providing comprehensive training that covers from strategic planning to the implementation and optimization of tourist services. Some of the skills and knowledge that the student can acquire are: 1. Business management • Leadership skills: you will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Tourism Business Management • Hotel and Resorts Management: Skills to manage operations in hotels, resorts and other accommodation facilities, including personnel management, customer services and daily operations. • Travel agency management: knowledge about the administration and operation of travel agencies, including the sale of tourist packages and customer service. 3. Tourist marketing • Digital tourism marketing: Strategies to promote tourism destinations and services through digital channels, including social networks, websites and content marketing. • Branding and Destinations Promotion: Techniques to develop and promote the brand of tourist destinations, creating attractive campaigns to attract visitors. 4. Destinations planning and development • Sustainable development of tourism: Strategies for the sustainable development of tourist destinations, balancing economic growth with environmental conservation and social welfare. • Destinations planning: Skills to plan and manage the development of tourist destinations, including infrastructure, services and attractions. 5. Event and congress management • ORGANIZATION OF EVENTS: Knowledge about planning, organization and management of tourism events, including conferences, exhibitions and festivals. • Business tourism: Strategies to attract and manage business tourism, including the organization of Congresses and Corporate Meetings. 6. Customer experience management • Customer service: skills to improve customer experience in the tourism sector, from personalized attention to problem solving. • Reputation management: Techniques to manage the reputation of online tourism companies, including the response to reviews and social networks management. 7. Finance and analysis in tourism • Financial management: knowledge about the financial management of tourism companies, including budgets, cost analysis and profitability. • Data analysis: Use of data analysis tools to evaluate the performance of tourist operations and make informed decisions. 8. Innovation and technology in tourism • Digital transformation: implementation of digital technologies to improve the efficiency and experience of the client in the tourism sector. • Technological trends: stay updated on the latest technological trends in tourism, such as the use of mobile applications, augmented reality and big data. 9. Human Resources Management • Talent development: Strategies for the selection, training and retention of personnel in the tourism sector. • Team management: skills to lead and motivate work teams in tourism companies. 10. Professional development • Contact network: Opportunities to establish a network of professional contacts globally, including study classmates, teachers and professionals in the sector. • Practical experience: participation in practical projects and internships in tourism companies, acquiring real experience in the field of tourism.

The MBA - Master's Management and Business Administration program. Tourism specialty is designed with the main objective of developing in the student the skills that allow the professional development development in the hotel sector. All this will imply forming it at various levels in order to obtain extensive knowledge in the Directorate of Human Resources, Marketing, Tourism and Economic and Financial Companies. In addition, it is projected to promote in the student the ability to manage globalization and opening markets through the techniques of processing competitive and strategies. On the other hand, compression is intended by the student of the transformation that tourism has suffered in recent years obtaining a higher performance in the relationship that occurs between the client and the organization. Finally, this teaching is oriented for the knowledge of the importance of hotel establishments, restoration and leisure in the tourism industry, discovering the potential of the new proposals linked to nature and space live

The MBA - Master's Management and Business Administration program. Tourism specialty is designed with the main objective of developing in the student the skills that allow the professional development development in the hotel sector. All this will imply forming it at various levels in order to obtain extensive knowledge in the Directorate of Human Resources, Marketing, Tourism and Economic and Financial Companies. In addition, it is projected to promote in the student the ability to manage globalization and opening markets through the techniques of processing competitive and strategies. On the other hand, compression is intended by the student of the transformation that tourism has suffered in recent years obtaining a higher performance in the relationship that occurs between the client and the organization. Finally, this teaching is oriented for the knowledge of the importance of hotel establishments, restoration and leisure in the tourism industry, discovering the potential of the new proposals linked to nature and space live

This MBA with a specialty in tourism prepares the student to assume leadership and management roles in the tourism sector. This program combines advanced knowledge in business administration with specific skills in tourism management, providing comprehensive training that covers from strategic planning to the implementation and optimization of tourist services. Some of the skills and knowledge that the student can acquire are: 1. Business management • Leadership skills: you will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Tourism Business Management • Hotel and Resorts Management: Skills to manage operations in hotels, resorts and other accommodation facilities, including personnel management, customer services and daily operations. • Travel agency management: knowledge about the administration and operation of travel agencies, including the sale of tourist packages and customer service. 3. Tourist marketing • Digital tourism marketing: Strategies to promote tourism destinations and services through digital channels, including social networks, websites and content marketing. • Branding and Destinations Promotion: Techniques to develop and promote the brand of tourist destinations, creating attractive campaigns to attract visitors. 4. Destinations planning and development • Sustainable development of tourism: Strategies for the sustainable development of tourist destinations, balancing economic growth with environmental conservation and social welfare. • Destinations planning: Skills to plan and manage the development of tourist destinations, including infrastructure, services and attractions. 5. Event and congress management • ORGANIZATION OF EVENTS: Knowledge about planning, organization and management of tourism events, including conferences, exhibitions and festivals. • Business tourism: Strategies to attract and manage business tourism, including the organization of Congresses and Corporate Meetings. 6. Customer experience management • Customer service: skills to improve customer experience in the tourism sector, from personalized attention to problem solving. • Reputation management: Techniques to manage the reputation of online tourism companies, including the response to reviews and social networks management. 7. Finance and analysis in tourism • Financial management: knowledge about the financial management of tourism companies, including budgets, cost analysis and profitability. • Data analysis: Use of data analysis tools to evaluate the performance of tourist operations and make informed decisions. 8. Innovation and technology in tourism • Digital transformation: implementation of digital technologies to improve the efficiency and experience of the client in the tourism sector. • Technological trends: stay updated on the latest technological trends in tourism, such as the use of mobile applications, augmented reality and big data. 9. Human Resources Management • Talent development: Strategies for the selection, training and retention of personnel in the tourism sector. • Team management: skills to lead and motivate work teams in tourism companies. 10. Professional development • Contact network: Opportunities to establish a network of professional contacts globally, including study classmates, teachers and professionals in the sector. • Practical experience: participation in practical projects and internships in tourism companies, acquiring real experience in the field of tourism.

This MBA with a specialty in tourism prepares the student to assume leadership and management roles in the tourism sector. This program combines advanced knowledge in business administration with specific skills in tourism management, providing comprehensive training that covers from strategic planning to the implementation and optimization of tourist services. Some of the skills and knowledge that the student can acquire are: 1. Business management • Leadership skills: you will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Tourism Business Management • Hotel and Resorts Management: Skills to manage operations in hotels, resorts and other accommodation facilities, including personnel management, customer services and daily operations. • Travel agency management: knowledge about the administration and operation of travel agencies, including the sale of tourist packages and customer service. 3. Tourist marketing • Digital tourism marketing: Strategies to promote tourism destinations and services through digital channels, including social networks, websites and content marketing. • Branding and Destinations Promotion: Techniques to develop and promote the brand of tourist destinations, creating attractive campaigns to attract visitors. 4. Destinations planning and development • Sustainable development of tourism: Strategies for the sustainable development of tourist destinations, balancing economic growth with environmental conservation and social welfare. • Destinations planning: Skills to plan and manage the development of tourist destinations, including infrastructure, services and attractions. 5. Event and congress management • ORGANIZATION OF EVENTS: Knowledge about planning, organization and management of tourism events, including conferences, exhibitions and festivals. • Business tourism: Strategies to attract and manage business tourism, including the organization of Congresses and Corporate Meetings. 6. Customer experience management • Customer service: skills to improve customer experience in the tourism sector, from personalized attention to problem solving. • Reputation management: Techniques to manage the reputation of online tourism companies, including the response to reviews and social networks management. 7. Finance and analysis in tourism • Financial management: knowledge about the financial management of tourism companies, including budgets, cost analysis and profitability. • Data analysis: Use of data analysis tools to evaluate the performance of tourist operations and make informed decisions. 8. Innovation and technology in tourism • Digital transformation: implementation of digital technologies to improve the efficiency and experience of the client in the tourism sector. • Technological trends: stay updated on the latest technological trends in tourism, such as the use of mobile applications, augmented reality and big data. 9. Human Resources Management • Talent development: Strategies for the selection, training and retention of personnel in the tourism sector. • Team management: skills to lead and motivate work teams in tourism companies. 10. Professional development • Contact network: Opportunities to establish a network of professional contacts globally, including study classmates, teachers and professionals in the sector. • Practical experience: participation in practical projects and internships in tourism companies, acquiring real experience in the field of tourism.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.