MF1433-3 Cultural Marketing Course

There are currently various cultural events, since culture has become a source of knowledge, wisdom and economy for the care that develops and schedule this type of acts. In all countries there are hundreds of cultural events carried out in different ways, which spread culture. These types of activities are currently important and are backed by the Government. Culture is the conductive thread that unites society with its history. With this course, a series of guidelines and guidelines are offered to be able to create, develop and implement this type of events in an optimal way and in order to achieve the highest benefits for the community and for all human resources involved.

The objectives to be achieved with the realization of this cultural marketing course are the following: - Analyze the market of different cultural products segmenting according to characteristics and preferences of different types of consumers. - Define cultural marketing actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. - Develop cultural marketing actions linked to a marketing plan for intangible products. - Develop a campaign to disseminate cultural programming for the potential public according to a proposed mix marketing plan. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Analyze the evolution of a cultural program linked to marketing actions.

After doing this online course you can work as a cultural services technician. Increase also as a cultural animator. He works on communication projects in the cultural field.

This formation conforms to the itinerary of the training module 1433_3 Cultural Marketing, certifying having overcome the different competition units included. It is aimed at the accreditation of the professional competences acquired through work experience and non -formal training, via which will choose to obtain the corresponding certificate of professionalism.

This cultural marketing course is aimed at all those who wish to develop their professional activity in cultural companies and institutions or develop on their own independent professional in this area. With this course they can develop their function in any organization that contemplates the realization of cultural actions. On the other hand, the course is aimed at all people interested in planning and carrying out cultural acts.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.