Omnicanal Communication Specialization
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Syllabus
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Summary
We understand by omnicanal communication that bets on the combination of on and off line channels in an integrated strategy, indispensable in a world in which the distance between analog and digital tends to disappear. With this specialization in omnicanal communication you will learn to create the perfect mix of traditional and digital communication tools and actions. Also to choose the best distribution and sale channels, as well as to develop professional communication plans and establish crisis management protocol to achieve competitive organizational communication. All this, with a flexible methodology and with the accompaniment of specialized teachers.
Goals
Professional opportunities
To prepare you
This specialization in omnicanal communication prepares you to manage digital communication, audiovisual communication, corporate communication, social media communication, sales channels and distribution in an integrated way. Also to carry out the planning and elaboration of a communication plan, as well as to create crisis communication systems and plans. You can manage marketing and communication equipment and equipment.
Who is it addressed to?
This specialization in omnicanal communication is aimed at marketing and communication professionals. It is especially interesting for marketing managers, communication responsible or press responsible. Also to companies that seek to implement a comprehensive strategy in their marketing and communication departments.
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Certification
Accreditation diploma of the course of specialization in omnicanal communication with curricular value issued by Universidad Da Vinci European Business School
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