Omnicanal marketing course (university degree + 8 ECTS credits)

The omnicanal marketing course is relevant in the current market due to the growing importance of the synchronization of online and offline strategies and the new conception of client experience for the competitiveness of companies. With this course you will see how to combine executing the e-commerce strategy from an omnichannel model, monitoring the relationship with the client and facilitating its loyalty. When choosing this course, students will obtain applicable knowledge to carry out sales through web pages, automating and managing factors such as supply and shipping, and obtaining recommendations to boost the results of the E-Commerce.

- Know the key concepts of electronic commerce. - Understand and know how to apply everything related to the omnicanal strategy. - Know the structure to follow to monitor and loyalty customers. - Internalize the key actions for the successful launch of a marketing campaign for your e-commerce.

Labor outputs for course graduates in omnicanal marketing include positions such as E-Commerce Manager, Digital Marketing Directors, Social Media Manager, Technician at User Experience, Marketing Coordinators and automatic marketing specialist, as well as consultants and advisors in e-commerce strategies for digital companies

With this course in omnicanal marketing you will have the possibility of learning the new trends within the e-commerce world, deepening the specific strategy of omnichannel and customer loyalty. You will have a theoretical and practical domain on how to execute the sales strategy of your online business by always putting the customer in the center. All this accompanied by activities and examples of real cases

This course in omnicanal marketing is ideal for marketing professionals, e-commerce experts, entrepreneurs, technicians of User Experience and newly graduated, as well as passionate about the business strategy who wish to update their knowledge of multichannel, in order to boost their businesses, and obtain a greater professional status.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.